ADRP Information
Board of Directors
The ADRP Board of Directors consists of the Executive Committee and 12 directors-at-large. The board formulates the policies of ADRP and develops programs and promotes plans for the advancement of the affairs of ADRP, while also serving as a clearinghouse for ideas and suggestions of special interest to the members of ADRP. The 2009-10 ADRP Directors-at-Large include:
Todd Abner
Vice President of Donor Recruitment,
Oklahoma Blood Institute
Email: tabner@obi.org
With 18 years of donor recruitment experience, Todd Abner started as a blood recruiter at Kent State University, before advancing into management roles with the American Red Cross in Cleveland, Ft. Wayne, and Lansing. In 2002, Todd joined the BloodCenter of Wisconsin (BCW) as Director of Donor Recruitment. In his five years with BCW, blood collection grew 24 percent, with mobile operation growing 67 percent in that same time frame. In January 2008, Todd joined the Oklahoma Blood Institute as the Vice President of Donor Recruitment. Todd's recruitment philosophy is simple. "Deep down, everyone wants to donate blood and save a life. Our job is to lift them up from their fears, and make donation as easy and convenient as possible."
Moira Carter
National Donor Services Manager,
Scottish National Blood Transfusion Service, Scotland, UK
Email: moira.carter@nhs.net
Moira Carter has served as National Donor Services Manager for the Scottish National Blood Transfusion Service (SNBTS) since April 1997. Her responsibilities include Collection Program Planning, Recruitment & Publicity, Donor Administration, Whole Blood Collection and Apheresis Collection. Moira joined SNBTS in 1979 as a Research Scientist to undertake a position in Rhesus Haemolytic Disease of the Newborn. This project formed the basis of Moira's Ph.D. thesis in 1985. Moira continued to work in research with SNBTS primarily in the fields of cell culture and immunology with a keen interest in therapeutic monoclonal development. In 1997 she moved from the post of Head of Cell Culture & Immunology in SNBTS National Science Lab to her current position. Moira has served as a member of the UK Standing Advisory Committee for Care and Selection of Donors since 2000 and has a keen interest in the management of donor selection and minimising the impact of medical deferrals.
Maria Elena Geyer
Vice President, Donor Services Group
Puget Sound Blood Center
Email: Kimiab@psbc.org
As Vice President, Donor Services Group, Maria Elena Geyer is responsible for Puget Sound Blood Center's departments of Blood Collection Services, Donor and Volunteer Resources and Northwest Tissue Center. Before being promoted to Vice President in May 2005, Maria Elena was Director of Donor and Volunteer Resources. In that position she established successful donor and volunteer programs, emphasizing the application of the same professional principles used to pioneer other facets of blood banking. With more than 26 years experience in blood banking, Maria Elena is responsible for developing a unique donor recruitment computer application that she has shared through the e-Donations Committee of America's Blood Centers (ABC). In October 2005, Maria Elena was honored as an exceptional leader in donor recruitment when she received the AABB's prestigious Chapman-Franzmeier Memorial Award and Lectureship. A graduate of Jacksonville University in Jacksonville, Florida, Maria Elena's career began in 1983 when she joined Broward Community Blood Center in Fort Lauderdale, FL.
Matt Granato
Director, Marketing and Member Services
America's Blood Centers
Email: mgranato@americasblood.org
Matt Granato joined America's Blood Centers in June 2002. During this time, he has been responsible for overseeing all media, communications, marketing and donor recruitment resources made available to members of America's Blood Centers. He works with his staff and with the Donor Recruitment and Communications Committees to identify best practices and develop programs that assist members with local donor recruitment and public relations activities. With the assistance of the former My Blood, Your Blood Task Force, he developed the My Blood, Your Blood high school and Spanish programs. Matt is also responsible for developing a customer service (donor satisfaction) benchmark program for the blood banking community, and a multicultural donor recruitment initiative that would allow blood centers to tap into diverse populations for blood donations. Matt is a graduate of the University of Nottingham (England) with a master's in Law, and George Washington University with an M.B.A. in Marketing, and is also fluent in Spanish. In his spare time, Matt likes to travel and spend time in his home countries of Italy and Argentina. He lives in Washington, DC.
David Graham
Director of Donor Services
Community Blood Center
Email: dmg@cbckc.org
David Graham has been a blood donor since he was 17. He comes from a long-line of donors. His mother will make her 100th donation this year. David formally joined the industry in 2003 when he became Director of Recruitment at Community Blood Center of Greater Kansas City. In 2006, the center added collections and marketing to his recruitment responsibilities. Community Blood Center is the local non-profit supplier of blood services for 75 hospitals throughout Kansas City, Topeka, Lawrence, St. Joseph, and Jefferson City. David joined ADRP in 2004 and became involved in the Membership Committee. This past year, he served as the committee's co-chair. He graduated from Northwest Missouri State University and has an M.A. from Indiana University. David has been married for 21 years and has two children.
Darrin Greenlee
Director of Donor Recruitment
San Diego Blood Bank
Email: dgreenlee@sandiegobloodbank.org
Darrin Greenlee is the Director of Donor Recruitment for San Diego Blood Bank. His career in blood banking began 23 years ago after his father utilized 336 red cells and countless units of platelets and plasma during a major illness. Prior to holding his current position at San Diego Blood Bank, Darrin was employed by Houchin Community Blood Bank in Bakersfield, California, the Midwest Region of the American Red Cross in Omaha, Nebraska, the Pacific Northwest Region of the American Red Cross in Portland, Oregon and Community Blood Bank in Rancho Mirage, California. He has worked in numerous departments throughout his career including hospital services, component preparation, testing laboratory, human tissue transplant services, collections and data management. Darrin received the American Red Cross Tiffany Award for Excellence in Management in 1999 and served on that organization's Donor Recruitment Optimization Project committee. For the last 11 years, Darrin's work has been dedicated to Donor Recruitment. He is currently responsible for blood and platelet collections in the metropolitan San Diego area and surrounding Southern California communities. Darrin currently serves as the ADRP Conference Committee Co-Chair.
Paul Hayes
Marketing Manager,
New Zealand Blood Service,
Auckland, New Zealand
Email: paul.hayes@nzblood.co.nz
Paul Hayes is the Marketing Manager for the New Zealand Blood Service (NZBS) and has held this position since July 2003. His main roles at NZBS are the development of programs for the recruitment and retention of volunteer blood donors, donor recruitment resources and external media communications management. Paul has an honours degree in microbiology from the University of Canterbury but has spent most of his career in sales and marketing roles in the healthcare sector, in particular the pharmaceutical industry. He has held a number of senior marketing roles at leading pharmaceutical companies such as 3M and Pfizer. Paul has previous experience of the blood products industry having been employed from 1995 to 2000 at the English National Blood Service's Fractionation Facility, Bio Products Laboratory near London. Paul also has a Post-Graduate Diploma in Marketing and is a member of the New Zealand Marketing Association and the Public Relations Institute of New Zealand. Paul has been a member of ADRP since 2005 and has been a country liaison to the ADRP Board.
Amy Hutch
Director of Donor Recruitment
United Blood Services, Las Vegas
Email: ahutch@bloodsystems.org
Amy Hutch has been with United Blood Services (USB), Las Vegas since February, 2004. She worked as a donor recruitment representative until July, 2005, when she became manager of the mobile department, and ultimately director of donor recruitment in April, 2006. UBS Las Vegas serves 28 hospitals and a population of 2 million residents, scheduled to collect over 90,000 red cells and 15,000 single donor platelets in 2009. In 2007, UBS Las Vegas was recognized as achieving the highest percentage of annual goal and highest projection accuracy in the United Blood Centers system. Her major responsibilities include all mobile and fixed-site recruitment strategies, marketing and promotions planning, and media relations. Amy previously held various sales and recruitment positions in the education field and the beverage industry. She will earn her M.B.A. in Global Management from Thunderbird School of Global Management in August, 2009.
Wyn Johnson
Manager, Donor Recruitment
Marrow Donor Program
Gulf Coast Regional Blood Center
Email: wjohnson@giveblood.org
Wyn Johnson began her career in blood banking with the Gulf Coast Regional Blood Center in the Donor Recruitment department in 1999. After eight years she joined the Marrow Donor program where her sister was a donor in the mid 1990's. Currently, Wyn manages one of the most successful marrow recruitment teams in the country while developing a volunteer services program. In addition, she serves on the National Marketing Advisory Panel for the National Marrow Donor Program which operates the new brand name, Be the Match marrow donor registry. During her tenure with Gulf Coast Wyn has received many awards centered on goal achievement including the Rising Star Award. Wyn holds a Bachelor of Science in Business Administration with emphasis on Marketing from Texas Woman's University.
Aissa Martin
Regional Manager Recruitment Support
American Red Cross, Southern Region
Email: martinai@usa.redcross.org
Aissa Martin's career began in collections where she was promoted to SCAMP Supervisor in Central South Carolinas Region of American Red Cross. She later served as a lead blood banking tech for LABCorp in Tampa, FL. Aissa's recruitment career began with Florida Blood Services as a donor recruiter, specializing in the youth market. She continued her career in donor recruitment with LifeSouth, prior to her current position with the American Red Cross. She was the recipient of the 2002 Leadership Award in Recruitment from the Southern Region and 2003 Manager of the Year from ADRP. Aissa's past ADRP presentations include 2007 "Right Time, Right Product" and the 2008 Pre-Conference committee on calendar management. She is currently the chairperson for the ADRP Career and Development Committee.
Carol Mitchell
Corporate Manager, Donor Services
Canadian Blood Services
Email: carol.mitchell@blood.ca
Carol Mitchell serves as Corporate Manager, Donor Services for Canadian Blood Services. Carol's primary focus in this role is supporting regional Donor Services' teams across the country. Carol began her career in the blood system in Southwestern Ontario in 1993 as a recruitment coordinator primarily focused on new donor recruitment with high school, college and university populations. Over the next several years, she broadened her responsibilities to include corporate and community recruitment activity while maintaining a focus on new donor recruitment. Carol's responsibilities grew to include leadership of the Recruitment team in Southwestern Ontario for Canadian Blood Services. Carol is based in London, Ontario and she is currently serving as ADRP's Global Programs Committee Chair.
Vicki Thomas
Director, National Accounts and Donor Recruitment
American Red Cross National Headquarters
Email: thomasv@usa.redcross.org
Vicki Thomas has been with Red Cross for more than 26 years and began her career in a large metropolitan Red Cross Chapter. She moved to blood services shortly thereafter, with positions in two Red Cross Blood Services Regions and the National Headquarters. She served as Donor Recruitment Director for the Greater Chesapeake and Potomac Blood Services Region. Currently, Vicki is responsible for the development and implementation of a sales management system for DRD. In addition, she leads the Sales and Marketing department's donor direct marketing initiatives, manages national strategies for major sponsor accounts and acts as an internal liaison to various departments at Red Cross Headquarters. She is the ARC representative to the AABB DR / PR committee, serves on the board of ADRP and collaborates with America's Blood Centers on issues surrounding donor recruitment and marketing. Vicki currently serves as co-chair of the Career Development Committee.
Betsy B. Ward
Director, Donor Recruitment
Memorial Blood Centers
Email: BWard@mbc.org
As Director of Donor Recruitment with Memorial Blood Centers (MBC) in St. Paul, Betsy Ward is responsible for the field donor recruitment department of three managers, 12 field representatives as well as telerecruitment and the automated collections and an annual goal of 137,000 red cell units. In her role as Director, Betsy is responsible for the platelets and plasma. During Betsy's first year with Memorial Blood Centers, she increased collections by 13 percent, leading MBC to number one blood center for growth in the Blood Centers of America group. Initially hired by American Red Cross North Central Region, St. Paul, Minnesota as a donor recruitment representative in 1999, Betsy grew blood collections by more than 10 percent annually in her Minnesota and Western Wisconsin territory. Betsy was promoted to District Manager and was responsible for managing the "Donor Services" model for both a team of donor recruiters and a team of collections supervisors, with a goal of 58,000 units annually. She led her team in increasing collection targets and exceeded their goal - achieving 104 percent. In September 2003, Betsy accepted a promotion to Deputy Director of Field Operations for the American Red Cross, Southern California Region. The same year, Betsy joined ADRP and participated in her first annual meeting in Houston, Texas. Since joining ADRP, Betsy has served on the Membership, Career Development and Corporate Partnership Committees.
The 2009-10 Executive Committee and Board of Directors stand together in Florida.
Board Members Serve as Ambassadors
Board Members Carol Mitchell and Scott Caswell prepare to greet guests to the International Reception at the 2008 ADRP Conference in Halifax.
Board Meetings
The ADRP Board of Directors meets a minimum of three times a year. For additional information on the board or its meetings, contact Deborah Swift, ADRP executive director, at dswift@adrp.org.