Awards & Scholarships
Television PSA
Scottish National Blood Transfusion Service
Dave
The objective of the online video “Dave” was to engage potential donors through an emotive plea to help save the life of his little sister. The reason for doing this was to increase the number of donor registrations via the microsite to which this execution was linked. The results for this showed a click through rate of 0.7% for MSN, and achieved 234 completed registrations as part of the campaign over a four week period.