ADRP Conferences
Breakout Sessions
See Thursday Schedule See Friday Schedule
Thursday, May 20
Friday, May 21
Thursday, May 20
9 a.m. - 10:30 a.m.
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Recruitment Topic
From Drives to Ministries:
A New Approach for Your Churches
Todd Hinkie, Consultant for Churches
Carter BloodCare
Recruiters may unknowingly be setting themselves up for disappointment and failure when approaching churches by using an approach that works well for businesses, service organizations and schools. Back by popular request from 2009, this speaker will share more detailed information on an approach that is proving fruitful among churches in Texas where he serves as the Consultant for Churches for Carter BloodCare. Rather than “booking drives,” Todd will educate recruiters on how to become “ministry partners” with local churches for long-term success holding multiple drives annually with solid participation.
Based on his experience as a Pastor for more than 23 years and his own experience as a Drive Chairman before he had ever donated his first drop of blood, Todd shares insights from a unique and different perspective that will refresh and inform recruiters.
In addition to understanding the interests of Pastors and church leaders, Todd will present real-life case studies of churches that have become significantly involved in blood donation as a way to impact their communities. He will also bring data showing the effectiveness of this approach since first implemented following last year’s ADRP conference.
Recruitment Topic
Blood Drive Boot Camp
Breanna Rye, Donor Development and Marketing
Coastal Bend Blood Center
Blood Drive Boot Camp is one of several blood drive coordinator workshops established by the Coastal Bend Blood Center to provide volunteers with the tools and knowledge needed to organize successful blood drives. These workshops have resulted in not only more successful blood drives, but also increased community partnerships and sponsorship/fundraising opportunities. This presentation will provide participants with an overview of the coordinator training program currently developing at the Coastal Bend Blood Center, while giving direction on how this program can be recreated and adapted to meet the needs of individual blood centers.
Management Topic
How To Move Your Team
From Pleading To Partnering
Kenda Morris, Regional Recruitment Manager
Oklahoma Blood Institute
By moving your organization to a needs-satisfaction sales culture, you can develop mutually valuable partnerships that help reduce the need for “park and pray” blood drives, as well as the number of last-minute blood drive cancellations and uncommitted groups. This session will provide a plan to help empower your team with the right tools, incentives and attitude for smarter success. As part of this interactive session, participate in a brainstorming activity to identify features and benefits that are key in defining your organization’s value in order to meet the needs of your sponsor groups.
Special Topic
Recruitment Trends
in Automated Collections
Industry Expert Panel Discussion
The days of collecting as much blood as you can – with little regard to blood type or cost – seem to have disappeared. Today, blood centers are faced with inventories that outpace demand and are forced to strategically reduce collections without damaging donor and sponsor relationships.
For the first time in ADRP conference history, the Association is pleased to offer conference attendees the opportunity to interact with a vendor industry-expert panel to learn how automation can play a key role in collection reduction strategies.
Session attendees will be encouraged to ask questions throughout the session to gain the knowledge to develop or improve the automated collection strategy in their centers.
11 a.m. - 12 p.m.
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Recruitment Topic
Growing Your Hospital Blood Drive
Andrea S. Johnson, Community Representative
MD Anderson Cancer Center Blood Bank
Description: Think outside the ER. The perception most people have of a hospital comes from Grey’s Anatomy, House or old re-runs of Chicago Hope. Recruiters automatically think hospital employees “get it” because they work in a hospital and should be more than aware of blood needs and do not need to be recruited like those in non-medical businesses. But guess what? Hospitals are a business. Big business. The employees have the same fears, time constraints, and lack of information as everyone else.
Even I fell into that trap as a new recruiter at a regional blood center. Now that I have worked three years at a hospital, with a blood bank, I have an insider’s view. Hospital-based recruiters and mobile drive representatives should attend this session for a step-by-step approach to deal with hospitals in their territory.
Find out how to cut through the hospital politics, target visitors, convince non-medical staff of the importance of donating and help find a way for medical staff to facilitate time to donate. There are different types of hospitals and different ways to sell to them. Learn to tailor the blood centers’ program to get the most units out of the drive. Hospitals are the perfect audience for the recruiters message and they can be put on the calendar in difficult times of the year and be successful if they are targeted correctly. A hospital blood drive can make or break monthly goals. Planting successful seeds will make them grow!
Recruitment Topic
A Different and Simple Idea
on How to Communicate
with Donors and Sponsors (Not Facebook)
Andrew Fry, Director of Donor Recruitment
United Blood Services-New Mexico
Everyone who works in donor recruitment is always looking for different ideas on how to inspire blood drive sponsors and blood donors. United Blood Services of New Mexico has taken this concept to the next level linking drives to donations to patients. With the help of our medical director, his transfusion fellows and the blood bank at the University of New Mexico Hospital, we are communicating to donors and blood drive sponsors in a completely different way.
In the spirit of poster submission to blood bank organizations like AABB, South Central Association of Blood Banks (SCABB), and ADRP (of course) we are making posters for blood drive sponsors to share with their donor groups. This method has proven to be something a little different than the traditional patient stories donor recruitment uses in all our communication methods.
In each poster, we have an internal process to link the drive to the donor, donor to the hospital and donor to the patient. Donors get specific stories about how their blood was used, and sponsors see how their units are distributed all over the state and beyond, even to the United Kingdom.
Management Topic
When Your “Get Up and Go”
Has “Gone Up and Went:”
Preventing Recruiter Burnout
Julie Lindsay, Senior Donor Recruitment Representative
United Blood Services-Las Vegas
In the five years in my territory, I have seen months of great ease and success, AND times of great difficulty. These more hectic months have resulted in feeling tired, overworked, underappreciated and very unmotivated. The demands of this position can result in a good deal of stress that can halt forward momentum, also known as Recruiter BURNOUT. Burnout can result in high-turnover of employees, which impacts both the team, the company and your accounts. Longevity is the valued result of preventing it.
How do you deal with burnout as a recruiter? Can you recognize it when it’s happening and how can you reverse it once you’re there? How do you, as a manager, see this in your team members and how can you help turn it around before it becomes demotivating? How can you both work together to prevent it?
Recruitment is an enjoyable and fulfilling job. It is also extremely demanding and those demands can have negative effects on you and your team. As a recruiter and a manager, identifying early warning signs of BURNOUT and preventing or reversing them as quickly as possible will create a long-lasting, consistently successful and happy recruitment team.
Special Topic
Meeting Changing Market Trends Head On
Haemonetics Representative
Blood collection as we knew it has changed and the likelihood that this market will continue to transform and evolve is inevitable. With changes to supply and demand for blood and other market dynamics, it is important for blood centers to find new ways to recognize these changes and how to advance with the times to be successful. In the past, there was a need to collect more and more and more blood, regardless of type or cost. Market dynamics have forced collectors to rethink collection and recruitment strategies in order to be successful.
Throughout its history, Haemonetics has earned a solid reputation in the industry for product innovation, technical expertise, and operational excellence. With its recent acquisitions of Altivation, SEBRA and Neoteric, Haemonetics has strengthened the resources it has available to blood centers. Attend this session to learn how Haemonetics’ company services and products can help you navigate the new market dynamics that we all face.
1:30 - 3 p.m.
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Recruitment Topic
(Three centers will discuss ways to recruit young donors)
Tapping into Those Varsity Veins:
Best Practices for University/College Recruitment
Caryna Wilding, Community Development Coordinator
Canadian Blood Services
College recruitment can be a fun and truly rewarding experience. However, it also tends to present many different challenges to the recruiter. Large groups of students uneducated about blood donation descend on clinics led by signage and lured by free pizza and giveaways to donate but cannot be counted on to return. In the Canadian blood system, donor incentives are restricted, making Canadian recruiters look at other ways to build a loyal donor base. Canadian recruiters have been successful in building loyalty among young donors despite these restrictions and have created a powerful and unique set of best practices that focus on motivating youth to adopt blood donation as their social mission. Learn how this existing program has been adapted and utilized in the College/University environment to stabilize collections and encourage students to donate as a team.
Investing in Youth:
Donor Today vs. Dropout Tomorrow
Judy Freeman, Blood Program Consultant
Oklahoma Blood Institute
Blood centers everywhere have long sought the best way to partner with high schools and turn these donors-of-the-future into committed, frequent blood donors. After reviewing the 1991 Piliavin-Callero study on “Giving Blood: The Development of an Altruistic Identity,” OBI looked at a six-year statistical sampling of 10 high schools with 108 students who had participated in the Honor Cord Program to see what percentage of the students, if any, became “Identity Theory” donors. Our assertion is that by motivating students to become regular, committed donors, our Honor Cord Program provides:
- New dedicated donors for the blood center.
- Strong relationship building opportunities with schools at a consistent higher level, reaching School Boards, Superintendents, and Principals as the program is reviewed and renewed each year.
- Additional blood drives, either at the school or, in one model, at other community blood drives, thus teaching these new donors to seek out blood donation opportunities.
- Participating students with recognition, community service opportunities, added value to their college applications and promotes character building.
High School Teens, Scenes and Drama Queens: Nurturing Life-long Donors
Linda Peterson, Education Liaison
Shepeard Community Blood Center
Shepeard Community Blood Center has developed a “demonstration” offered to 25+ high schools that is interactive, informative and even entertaining. After speaking for many years on this subject to this audience, we’ve “cut to the core” of exactly what they are curious about and what their anxieties and hesitations are. This lesson can be easily implemented by any center recruiting high school or first-time donors. This demonstrative speech has evolved into one that can be given to almost any sized audience in a short time or longer, as allotted. All tools needed are easily transported with quick preparation time. This tool could be easily adopted by most any blood center. High school donations have increased and reactions have decreased.
Recruitment Topic
How to Bring Inactive
and Compromised Accounts Back to Life
Stacey Sam, Senior Donor Recruitment Representative
United Blood Services - Las Vegas
Attend this session to learn how to bring inactive and/or compromised accounts back to life and what it takes to re-qualify and connect. The presenter will also reveal how to create a successful “Keep in Touch” Campaign.
Management Topic
Type Matters
Annetta Morris, Gulf Coast Regional Blood Center,
Billie Johnson, Incept Corp.,
Eric Poerschke, Next Level Thinking
Have you ever dreamed that it would be possible to have enough of the right type of blood on your shelves to meet the needs of area patients? This session will be an interactive and exciting look into Gulf Coast Regional Blood Center’s progressive new strategy to convert donors to the right product type through marketing and conversations.
Attendees will review the old strategies that led to appeals, inconsistent messaging and low inventory, as well as a new approach that educates donors and reinforces the message with every touch point on their unique ability to assist the patients we serve. By creating models based on an individual’s donation history and blood type, strategies were developed to help donors realize their unique life saving opportunities. Our goal was to educate each donor on the type of donation that we needed from them and how truly special they were to the recipient. In other words, their type mattered. To date, we have realized a 32 percent conversion of AB-, AB+ and A- donors from whole blood to platelets, with an overall platelet increase of 48 percent, and a 41 percent increase in double red cell donations!
CEO/Senior Management Topic
Safety Among Young Donors
Medical Panel Session
A panel of Medical Directors from multiple blood centers will share their perspectives on the growing issue of safety among young donors. Session attendees will be encouraged to ask questions throughout the session to gain a better understanding of the issue and steps that can be taken to mitigate adverse reactions among a growing population of young donors.
3:30 - 5 p.m.
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Recruitment Track
Hispanic Blood Donors Wanted
Martin Gomez, Regional Donor Recruitment Manager
United Blood Services-El Paso
Did you know 60 percent of Hispanics are type O? The U.S. Census reveals that Hispanics residing in the United States are the largest and fastest-growing minority in the country. By 2020 Hispanics will account for one in five residents in this country. Attend this session to learn how to create a campaign that catches the attention of the Hispanic donor. The speaker, a first generation Hispanic, will help you understand myths and misconceptions to help you overcome objections and will provide a very specific and detailed explanation of the whole process to initiate a diversity program in your center!
Best Practices in Communications &
Marketing Roundtable Discussions
(Attendees will be able to attend two of the following three sessions for 45 minutes each during the hour and half session)
Year of the Blood Donor (YoBD) Campaign
Alyson Pearce, National Marketing Director
Australian Red Cross Blood Service
To coincide with the 80th anniversary of blood collection services in Australia, the Federal Government designated 2009 the “Year of the Blood Donor” in Australia, with funding to help educate and increase the communities awareness about the need for blood. The Year of the Blood Donor Campaign presentation will cover this successful campaign and the results generated.
2009 Year of the Blood Donor (YoBD) saw a change in creative and media strategy in delivering a year-long campaign compared to previous years where quarterly, tactical campaigns were executed. The key insight from research showed that it is the special relationship between the donor and recipient that is perceived to be the strongest motivator for people to donate blood. Accordingly, the creative concept was based on this special relationship to begin the drive for social change around the importance of giving blood. This visual concept was also translated to the website and tactical campaigns implemented by each state for consistency.
What Makes You Think It’s Not
About You Campaign
Marty Ricker, Recruiter Supervisor
Armed Services Blood Program
Donor recruitment in the military presents many of the same challenges faced by recruiters throughout the country. One of these challenges is to connect the donor to the cause in a way that is meaningful to them. This session will outline the award winning ad campaign, “What Makes You Think It’s Not About You,” created by the Armed Services Blood Program. It will detail how the campaign was developed and implemented and how it impacted awareness of the ASBP within the military community.
What’s Your Excuse for Not Saving
a Life Campaign
Zali Mbombo, Executive Manager Marketing / Communications
South African National Blood Service
Last year, South Africa’s marketing campaign focused on some of the most common excuses people give for not donating blood:
...”I just don’t have the time”
...”I’m scared of needles”
...”I’m scared I’ll catch something”
...”I’ll feel lightheaded”
This session will review how the campaign was developed and implemented and how it was received by South African blood donors.
Friday, May 21
11 a.m. - 12 p.m.
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Recruitment Topic
So You Think You Can...Chance It
Marie Forrestal, Manager, Donor Recruitment & Retention
Sharon Zetts, Manager, Coordinator Special Projects
New Jersey Blood Services (New York Blood Center)
Like contestants on the popular summertime TV show, “So You Think You Can Dance,” blood centers often assume they have what it takes to “make it” through the challenges they are presented. But summer isn’t the time to takes chances. Encouraging donations during June, July and August takes hard work and training as summer blood collections are critical. Many of us count on imports from other centers to meet patient need when supplies dwindle. “So You Think You Can... Chance It” will outline three successful programs utilized by the New Jersey Blood Services (NJBS) region of New York Blood Center (NYBC) in the summer of 2009 to ensure a strong supply and help keep NYBC from having to go on appeal for the first time in many years: Themed “O” Drives, Birthday Bash BBQ’s at our Donor Center, and a NJ Nets basketball recognition program to motivate our donors to give in the summer and again in the fall. Instead of “chancing” it, “steps” can be put in place now to affect next summer’s collections.
Recruitment Topic
Speak Up!
Andrea Johnson,
Community Representative
MD Anderson Cancer Center Blood Bank
This is a fun, interactive presentation on how to make effective presentations from 1 to 100 — that help increase public participation in blood donations and garner more chairpersons and sponsors.
One main key to successful drives is building a great relationship with a chairperson. We all know they can make or break your drive. If you have a great relationship with your chairperson, they will either add more drives or will use your tools and suggestions to increase their drive. The very first time you meet a chairperson is critical. Opinions are formed based on how you present yourself whether it is formal or casual. Most places where we host drives are not sales organizations and don’t want to be “sold” the traditional way. This presentation will help you to understand people and be able to effectively influence or persuade them to act.
This presentation will also teach you to analyze your audience and find out their WIFM (what’s in it for me). Recruiters will learn how to touch the “hot button” of their audience to persuade them to donate or set-up blood drives. It is a combination of soft sales and easy conversation. As recruiters, we believe in our cause of saving lives. This program will help you to share that passion.
Management Topic
Making It Easy: A Project to Improve Accessibility and Opportunity to Donate
Lynne Willdigg, Donor Services Manager
Scottish National Blood Transfusion Service
The Scottish National Blood Transfusion’s “Enough Blood for Patients” project aims to improve accessibility and opportunity to donate for its country’s population. The project is examining in detail current collection profiles in comparison to population demographics in order to identify how SNBTS can improve the options of venues or areas where blood is currently collected while identifying areas of growth and areas of opportunity within both the community and workplace environments. The system is also reviewing its promotion of blood collection sessions and how this can impact on session performance across similar venues and target attendances across different regions. Through extensive research of the current donor base, the group proposes to reduce donor donation and session collection frequency in order to expand to new collection areas, increasing the number of donors on the database.
Particular emphasis is being given towards expanding the number of Corporate and Hospital/National Health Services venues currently visited and how these may demand more specific recruitment strategies. The aim is to expand the SNBTS donor base while reducing the average donor frequency to a much safer and sustainable level. One of the most exciting parts of the project is the development of a planning/mapping system which will allow session planners to target more effectively a wide spread of community sessions offering opportunities for combined or integrated recruitment strategies. Having a clearer geographical picture of all sessions potentially could provide savings on advertising costs as well as provide extensive planning support in the future.
Special Topic
Rethinking Incentives
Panel Presentation
There is no clear consensus on the use of incentives to attract donors. Research is mixed: some concluding that incentives have a beneficial impact, while others point to a negative effect on blood donation. Some states and countries prohibit incentives and the blood centers in these areas still report success in recruiting donors.
Some centers have taken the step of totally removing incentives as an option to reward donors. Others, like Oklahoma Blood Institute, are using another method to wean donors of always expecting a trinket or T-shirt. OBI’s Global Blood Fund (GBF) gives recruiters a no-added cost model for enticing blood donations by allowing donors to give twice. The donors make the first donation through their actual blood donation and then again by the blood center forgoing the cost of the donor incentive and making a donation to the Global Blood Fund. The fund in turn helps blood centers in developing countries obtain the equipment and expertise necessary to ensure a safe, local blood supply. Attend this session to learn alternatives to the traditional incentive options for your center.
1:30 - 3 p.m.
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Recruitment Topic
(Two centers will discuss differences between urban and rural blood drives and collections.)
Where Twitter Is What Birds Do - Blood Donation in Rural Markets
Lydia Wallace, Manager, Training & Development
American Red Cross - Greater Alleghenies Regions
Rural areas provide unique opportunities for the promotion of blood donation. In farming areas and small towns, the bimonthly blood drive is a welcome social event which affords widely-dispersed residents a rare opportunity to visit with one another and provides a break in the routine of farming chores. The sense of closeness and shared traditional values characteristic of small rural communities fosters a spirit of altruism which encourages blood donation as a form of community service. Donor recruiters will find ample opportunities for recruitment at the many local and seasonal events which pepper the country calendar. Info on rural recruitment events can be gleaned not from Facebook or Twitter, but from bulletin boards at post offices and local markets, and in the pages of bargain sheets, church bulletins, and local newspapers. Examples will be provided on how the donor recruitment professional can enhance the appeal of a rural blood drive by echoing the theme of an important local or seasonal event.
The rural market also necessitates awareness of local customs and events and an inspection of the agricultural and outdoorsman’s calendar in order to schedule and staff blood drives properly. In busy farming communities double red cell donation can be easily promoted as a way to donate regularly with minimal disruption to the agricultural workflow.
My Blood Drive Is a Little Bit Country;
Is Your Blood Drive a Little Bit Rock and Roll?
William Scott Hill, Donor Recruiter Account Manager
American Red Cross - Appalachian Region
During this high energy presentation, the speaker will facilitate an exchange of ideas with innovative and creative ways to view your territory, whether the recruiter’s area is primarily urban or rural in nature. The speaker will identify some of the obvious and not so obvious differences between blood drives held in urban areas compared to blood drives held in more rural areas.
Truly understanding the nature of your territory is vital for long-term success. Many planning strategies and recruitment tools are universal but there are several strategies which work far better when applied to the precise type of drive.
All high schools are not the same, likewise all church groups are not to be handled the same way and, depending largely on their geographical location, blood drive sponsor needs and wants will differ. Recruiters will receive information needed to properly identify their true area type and maximize their effectiveness.
Recruitment Topic
How To Make Over 50 Percent
of Your Monthly Collections Type O!
Amy Calhoun and Kristen Hatfield,
Regional Business Development Managers
American Red Cross-Mid Atlantic Region
This presentation will share creative and new ideas to recruit Blood Type O donors. It will cover a strong Type O donor program that incorporates how to recruit lapsed O donors and a few different and fun ideas to get these donors coming back every 56 days. There is also a double red companion piece. The results of the combined efforts of these initiatives will be shared with participants. The overall results include 53 percent of blood type O collected monthly. The speakers will share several techniques and materials:
- Monthly Type O recruitment through blood type specific marketing strategies for direct mail and telerecruitment.
- Type O donor loyalty program – “56’ers donor club” – a unique way to remind donors when it is time to donate again.
- Double Red Cell program, which provides the right type mix strategy to ensure Type O goal achievement
Management Topic
Maximizing Hemasphere: Scheduling
Michael Reale Site Director, Haemonetics
Warren Whitmore, Product Manager, HaemoneticsWith almost 90 percent of the blood centers in the U.S. using Hemasphere as their recruitment and scheduling management system, this tool has become vital in getting Recruitment and Collections pulling in the same direction. This session will emphasize calendar management, staff and resource scheduling strategies. There probably has never been a more critical time than now to get the Recruitment and Collections departments focused on how to maximize the blood center’s limited resources.
Special Topic
Bridging the Divide:
Recruitment and Collections
Kelly McDonald, McDonald Marketing
In our increasingly competitive environment, it’s more important than ever to cater to donor needs, desires and provide service that goes way beyond basic politeness and courtesy.
To accomplish the best customer service, blood centers need to get their Donor Recruitment and Collections staff working together more effectively. Attend this session to establish a plan that takes care of your staff and, in turn, takes care of your donors. Learn how to cultivate a culture built on the attitude “together more will be accomplished with the highest level of quality.” Leave this session having learned how to build an understanding that everyone owns the outcome and carries the knowledge that if it works, patients’ lives are saved.
This session will address key insights to best deliver exceptional service to your donors by bridging the divide between Collections and Recruitment.
3:30 - 5 p.m.
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Recruitment Topic
How A Challenge Program ‘Energized’
an Industry
Lynne Willdigg, Donor Services Manager
Scottish National Blood Transfusion Service
Traditionally, the Scottish National Blood Transfusion Service (SNBTS) collected approximately 20 percent of Whole Blood from workplace sessions, however, support from the corporate sector had shrunk as a result of a variety of economic and socio-demographic factors. To combat this, SNBTS launched the Energy Industry Blood Challenge (EIBC) as the first industry specific “Give Blood” campaign, offering an opportunity for employers and employees to work in partnership to support the community.
From year one there has been a consistent improvement in the commitment from both Energy sector employers and employees alike. Through EIBC, SNBTS was invited to promote the Challenge free of charge at the world’s 2nd biggest Offshore Exhibition in September 2009- Offshore Europe. It was also invited to participate in the UK Offshore Operators Association “Healthy Workplace Working” group allowing even further access to the industry for blood collection. SNBTS is now looking at how this format can be developed and rolled out throughout other industry sectors. It also aims as part of a ‘service re-design’ program, to ensure that “Challenge Cups” become an integral part of any such strategy.
Recruitment Topic
Donor Center (Fixed Site) Recruitment:
It’s About More than Parties!
Carol Mitchell, National Sales Manager
Canadian Blood Services
Donor Center or fixed site recruitment continues to be challenging for most blood systems. While fixed sites are usually the least expensive venues for collecting blood, they are often the locations where filling capacity is most challenging.
This workshop will overview a process undertaken at Canadian Blood Services through frontline-expert working groups, to identify the key elements of successful fixed site recruitment, to identify field best practice, to prioritize this best practice and develop national recruitment program elements.
Management Topic
Maximizing Hemasphere: Recruitment
Michael Reale Site Director, Haemonetics
Warren Whitmore, Product Manager, Haemonetics
It’s a different world of donor recruitment today. Recruitment professionals need to overcome more obstacles today than in the past to be successful. With almost 90 percent of the blood centers in the United States using Hemasphere to manage their recruitment efforts, tapping into Hemasphere to maximize your sales efforts has become a necessity, not a “nice to have.” Learn from the creators of Hemasphere who have counseled over 100 blood centers on the best ways to tap the resources within Hemasphere for success.
Special Topic
Donor Engagement and
Managing the Donor Relationship
Panel Discussion
This panel of Marketing and Donor Recruitment professionals from around the globe is comprised of members of the International Donor Loyalty Group (IDLG), a sub-group of the Alliance of Blood Operators. They represent Blood Services in the United States, Canada, England and Australia and for several years have studied and reported on matters related to donor retention and loyalty, including regular benchmarking of key statistics among services. The panel will share their perspectives on issues specifically related to key drivers and strategies that affect successful donor recruitment, retention, frequency and loyalty, with a particular focus on marketing and recruitment to ethnically diverse communities and the young adult (age 21 – 25) population.
Session attendees will be encouraged to ask questions throughout the session to gain a better understanding of these issues and those strategies and tactics that can be employed to address these global challenges. Some of the topics included in this 90 minute panel-format Q and A session may include:
• Successful campaigns.
• Utilization of social media.
• Donor loyalty programs.
• Communication and marketing channels.
• Utilization of technology in marketing and donor recruitment.
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What Members Said About the 2009 Conference...
As a first year attendee, I met people from across the country and world who are experiencing the same struggles and successes as me and my colleagues. It was wonderful to gain new insight and ideas from them, as well as take part in topical discussions for areas that interest me and my blood center.
Abby Hausmann, Blood Center of Iowa
The ADRP Annual Conference was by far the most motivational learning experience I have had in my career. I left feeling inspired, engaged and secure that there was a network of support for me outside my direct peers. I met friends I will have for a long time. And I can't wait to see them next year!
Alice Townsend, Oklahoma Blood Institute
This was the best conference for usable information that I have attended. It was in a lovely location. The conference hotel was outstanding--good food and accommodations, beautiful setting and rooms. The conference was well organized--ran smoothly and had a built-in treasure hunt that supported attendance and evaluation completion. Really energizing.
Deborah Noonan, MBA, The Children's Hospital, Aurora, Colorado
This was my first ADRP conference. As a communications professional who is relatively new to the blood banking industry, I walked away with a host of valuable tools from each session that I attended. From tips to help boost exposure at existing drives to ideas for new programs, I found the ADRP experience to be incredibly beneficial, both to me as a professional and to my blood region.
April M. Phillips, American Red Cross, Southern Blood Services Region
In these uncertain economic times, the benefits of networking and sharing of best practices at ADRP becomes even more critical to the success of our individual organizations. The enthusiasm and excitement we bring back home translates into empowerment as we hit the ground running, full of ideas to accomplish our mission in the best way possible.
Paula Dayton, University of Iowa DeGowin Blood Center