On Friday, May 4, the Association of Donor Recruitment Professional’s 2007 Scholarship and Awards were presented during the Annual Conference in Baltimore, Maryland with fanfare and fun.
Awards Co-Chairs Marsha Belgrade of LifeSouth Community Blood Centers and Christine Foran of New York Blood Center enjoyed announcing the honors in four different categories: Scholarships, Awards, Daniel J. Eberts Film/Radio Awards and Tools of the Trade Awards (recruitment printed materials).
ADRP President, Sue Churchill presented the awards to the deserving members and supporting organizations. Presented were 4 Scholarships; 7 Awards; 4 Daniel J. Eberts Film / Radio Awards and 6 Tools of the Trade Awards for a total of 21 awards.
SCHOLARSHIPS:
Nancy J. Chapman
Dr. Yusuf Adama
National Voluntary Blood Donor Organisation
Presidential
Marie Grumetza
Community Development Coordinator, Canadian Blood Services, Saskatoon, SK
Hughes
Whitney Thompson
Promotions Coordinator, Florida Blood Services, Tampa, Florida
Charles Drew
Trevor Finch
Community Development Coordinator, Canadian Blood Services, Winnipeg, Manitoba
AWARDS:
Donor Recruiter of the Year
Robin Friehling
Account Manager, New York Blood Center, Hudson Valley Region
Manager of the Year
Betsy B. Ward
Director, Donor Recruitment, Memorial Blood Centers, St. Paul, Minnesota
Organization of the Year
Safaricom Limited of Kenya
Nominated by Bloodlink Foundation, Nairobi, Kenya
Media of the Year
KUVN-TV Channel 23 Univision Spanish Television in the Dallas/Ft. Worth metroplex Nominated by Carter BloodCare, Bedford, Texas
Chairperson of the Year
Kathy Caudell, Director of Workforce and Diversity, Boyd Gaming of Las Vegas Nominated by United Blood Services, Las Vegas, Nevada
Ronald O. Gilcher, MD Award
Robert F. Fechner, Chief Operating Officer
Carolinas Blood Services Region, American Red Cross
Ron Franzmeier Lifetime Achievement Award
Joyce Kleist, Director of Donor Recruitment
Carter BloodCare, Bedford, Texas
DANIEL J. EBERTS FILM / RADIO AWARDS:
Donor Recruitment Video: HOLMBERG EXPERIMENT
Submitted by Virginia Blood Services, Richmond, VA
Direct Market Video: THE CIRCLE
Submitted by National Blood Service, United Kingdom
Television Public Service Announcement: PIED PIPER
Submitted by Oklahoma Blood Institute, Oklahoma City, OK
Radio Public Service Announcement: MEADE
Submitted by Indiana Blood Center, Indianapolis, IN
TOOLS OF THE TRADE AWARDS:
Best Poster/Flyer: “Your Blood Saves Lives”
(A Happy Together split screen campaign)
Submitted by South African National Blood Service, Gauteng, South Africa
Best Brochure: “How Your Team Can Save Lives – Give Blood”
(An informativel blood drive packet includes CEO letter, a handbook and Annual Report)
Submitted by New Zealand Blood Service, Auckland, New Zealand
Best Postcard Mailer: “Connect”
(A holiday donor campaign)
Submitted by American Red Cross Blood Services – Pomona, California
Best Newsletter: “TheDonor”
(Bi-annual publication sent to donors)
Submitted by National Blood Service, United Kingdom
Best Advertisement: “Don’t Let Us Run Out of Blood – Don’t Wait Donate”
(Street pole campaign using 3 sequential poles made to look like a blood bag running out of blood)
Submitted by South African National Blood Service, Gauteng, South Africa
Best Educational Materials: “A Parents Guide – Children receiving a blood Transfusion” (An informational booklet for parents given out in hospitals containing two comic style books for different ages of children)
Submitted by National Blood Service, United Kingdom