Publications & Media

(AABB SmartBrief) AABB and the Association of Donor Recruitment Professionals have recognized New Zealand Blood Services for its outstanding efforts in support of World Blood Donor Day. NZBS, the first winner of the AABB/ADRP Blood Donor Day Award, focused its 2008 campaign on involving the community and gaining much-needed media coverage. Information obtained through online research was used to create compelling messaging, which was used in connection with media opportunities with actors from a popular local prime-time TV series, live on-air blood donations during a youth-focused radio show, and the coordination of a high school blood drive. For its efforts, NZBS has received a complimentary registration to the next annual meetings of both AABB and ADRP and a $1,500 stipend.