Recruiter Resources

We are currently in the process of revamping this section of the ADRP website to provide more valuable services to our members. In the meantime, please enjoy a look at the presentations from our 2007 Baltimore Conference.

Donor Management

Making the Most Out of Your Most Valuable Asset –
The Recruitment, Retention and Development of Volunteers
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This interactive workshop examined the primary factors influencing the motivation and affiliation of volunteers and reviewed specific strategies aimed at increasing the level of engagement and recognition of those volunteers. Discussion included how to enhance, improve and manage your relationship with volunteers to ensure they remain part of your organization throughout their lifetime and examined the awards and recognition process for volunteer and paid-staff.

Donor Ambassadors – Empowered Volunteers Focused on New Donor Retention
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Attendees received a comprehensive training toolkit that is easily transferable to any organization. Each participant received the Donor Ambassador Toolkit which includes the Volunteer Donor Ambassador Workbook, the Group Facilitation Guide, the Group Facilitation PowerPoint Slideshow and the Quick Reference Card presented to each Donor Ambassador upon successful completion of their training workshop.

Making Donor Days Your Donors’ Way: A Guide to Fixed Site Recruitment
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Attendees received ideas for bringing the donors to their doorstep. “Donor Days” are special events for groups of five or more donors. Sponsoring groups may include small businesses, civic organizations, business associations, sports teams, church groups and/or families wishing to celebrate a special occasion.

Donor 24
The speaker explained the concept of “Blood Donor 24,”  a program in which current blood donors at Glasgow and Edinburgh centers are being asked to pledge to respond within 24 hours if available to donate. How the “Blood Donor 24” launch was put together and the initial design stages of the literature and mailing piece will be covered.

All About Blood: Developing an Effective Elementary Education Program
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This presentation highlighted “All About Blood” – a program designed to educate seventh graders about blood, healthy lifestyles and the importance of donating. Participants were shown how the program was designed and developed, as well as program promotional tools.

Communications/Marketing 

Crisis Communication
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The presentation addressed the importance of a crisis communication plan for an organization. The speaker provided information on how to factually assess a crisis situation and determine whether a communications response is warranted and how to implement the plan.

RUN with Promotions and Events
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Realize, Understand and Navigate your way to a successful donor base through public relations, sales, marketing, and advertising strategies centered on promotions and events. In this session, attendees received strategies used to run great promotions and successful events – not only great strategies, but successful marketing materials that support their efforts.

Give a Little Bit Marketing Campaign
PDF Document
This campaign was inspired by a devoted blood donor who shared with the speakers how the song “Give a Little Bit,” recorded by SuperTramp, reminded him of how his small donation meant so much to patients in need. The campaign features actual whole blood, platelet and double red donors giving a little bit of their hearts.  The Greater Alleghenies Region showed a 4.2 percent productive unit increase from the previous year with a two percent increase in first time donors. Campaign elements critical to success were presented.

Roll Up Your Sleeves and Roll Away a Winner…Increasing Collections by 10 Percent
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Blood centers learned about a full scale marketing program that addresses the areas of increasing donor frequency and donor retention, as well as approaching corporate/commercial partners for sponsorship. Discussion included successful campaign overview. . . how to’s. . .all campaign tools and collaterals. . .media strategies. . . and campaign management follow-up and wrap up.

Maximize Press Coverage with Themed Blood Drives
Discussion will include suggestions for maximizing publicity and media attention of local blood drives. Themes include; “BYOB (Bring Your Own Blood) Social Hour Drive,” “Bring Your ‘Best Friend’ Drive” (pet-friendly) and “Pint for Pint Ice Cream Party Drive.” A two-minute VHS clip showing some news coverage of these themed drives will be shown.

Someone’s Waiting. Donate Blood Marketing Campaign
PDF Document
This marketing campaign p a back-to-basics campaign featuring real blood recipients from the Greater Alleghenies Region. Covering all bases we are offering stylish donor recognition items, a sponsor incentive program and sponsor/media kits.

Fishing with What the Fish Eat. . .Targeting Your Donors. . .on a Fish Food Budget
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Speakers discussed how to reach blood donors with creative, targeted, cost effective advertising and promotions. What fish are you after? There are a lot of fish in the sea. This presentation was a fun approach to effective blood drive advertising and promotions!

Automation 

A Call To Arms – Building a Successful Plasma Program
PDF Document
In 1996, Thunder Bay was chosen as the site for Canada’s first and now only ‘stand-alone’ plasma collection center.  During the program’s tenth anniversary year, a number of new initiatives along with existing initiatives that have increased collections, new donors and donor frequency. These campaigns/initiatives was presented with winning strategies that are applicable to all plasma programs.
 
Growth and Development of a Double Red Program
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The dynamic growth and development of a double red cell program in the Greater Alleghenies Region was outlined.

Right Product, Right Time, The Total Component Recruiter in All of Us: An Intradepartmental Approach
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The presentation provided an overview of how ARC Southern Region approached converting a donor center from platelet only to the Gambro Trima automated red cell and platelet machine.

Management

The Smarter Than Average Guy’s Guide to Individual Goal Achievement
PDF Document
This presentation outlined the steps to individual goal achievement. Simple examples of a workable plan and timelines for implementation were covered as well as contingency planning for the calendar. A detailed explanation of the operational cycle and why each step is critical to the month’s success was provided to this session’s attendees.

Management of Processes. . .Mentoring of People
This session covered the basics needed to direct and guide a Donor Recruitment department. The presentation provided new and seasoned recruitment professionals alike a structure to put into their daily operation that will lead to a successful and thriving department.

Overcoming the Recruitment Challenges: A Team Approach to Organizational Behavior
This presentation examined the myriad of emerging trends in the workplace and linked these to the role that Donor Services managers can play in facilitating recruiter participation in specialized training programs that will lead to the establishment of action-oriented recruitment goals.
Building our Leadership:  Are We Prepared for a Successful Future?
During this interactive presentation, attendees learned about successful leadership characteristics, how to identify potential candidates for advancement, how to implement a successful succession plan and suggestions on how to apply this same style of planning into volunteer management.

A Strategic Look to the Future
One common factor that blood transfusions share internationally is how the public and donors perceive blood donation and the blood service. During this session, the speakers explained the elements of this research that would relate to an international audience and shared knowledge on perception and attitudes of donors, non-donors and lapsed donors.

Global Issues

Challenges of Donor Recruitment in Third World Countries: The Case for Kenya
As a traditional, long-serving donor recruiter, Kenya Red Cross Society (KRCS), has battled with various challenges prominent in third World Countries.  These challenges surround: cultural/traditional beliefs, religious/cults ideals, socio-economic/political goodwill, literacy levels, and even competition.  Infrastructure and advancement in technology also have hindered the ability to realize optimal donor recruitment and retention.  In the recent past, we have had new entrants into the donor recruitment field.  Although this has its advantages, it has also brought new challenges.  This presentation expounded on the challenges and how these have been overcome to realize great success stories.

Donor Recruitment in The Developing World—Zimbabwe Keeping Ahead of The Challenges
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Despite a myriad of challenges, Zimbabwe is and remains a beacon for many developing countries in the specialist field of donor recruitment.  Zimbabwe presented lessons it has learned during its presentation.

Fishing with What the Fish Eat...
Dressing the part to proof a point, the speakers for the above session, discussed how to reach blood donors with creative, targeted, cost effective advertising and promotions.