Recruiter Resources

Upcoming Webinars

Get professional development and education delivered to your desk every month by participating in ADRP webinars. These webinars are offered free of charge to ADRP members, and are only $99/webinar for non-members (join ADRP now for a a $75 annual membership, and attend webinars free). Interact with ADRP members and get the information you need to boost donations, streamline operations, and increase your efficiencies.

March
April

March

Assignment Saving Lives: A Summer Recruitment Program
Thursday, March 25
2 p.m. EST

The summer season is traditionally a period when donor attendance is low at many permanent and rural clinics in the Prairie Region. To ensure collection targets were met during this period, Canadian Blood Services teams implemented a program that relied on students to recruit donors. The students earned a chance to win educational bursaries. Attend this webinar to learn how Assignment: Saving Lives was implemented in the region.

Presenters:
Jennifer Dareichuk, Community Development Coordinator, Canadian Blood Services
Jennifer Dareichuk became a regular blood donor in college and that dedication has extended to her professional life. In June 2007, Jennifer joined Canadian Blood Services as a Community Development Coordinator. She enjoys giving both high school and corporate presentations to promote the blood program and thrives on converting people into donors.

Tracy Lamoureux, Community Development Coordinator, Canadian Blood Services
Tracy Lamoureux grew up giving blood and is continuing that tradition with her family. Tracy is extremely proud of the work she does with her Volunteer High School Donor Ambassador Program, What’s Your Type blood typing events and New Donor Program. Be aware that everyone she knows is asked to donate blood!

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April

2010 World Blood Donor Day: New Blood for the World
Wednesday, April 7
Time To Be Finalized

The focus of World Blood Donor Day (WBDD) 2010 is on Young Donors - with the slogan: “New Blood for the World.” WBDD, which is celebrated on June 14, seeks to raise global awareness on the need for safe blood and blood products for transfusion and of the critical contribution voluntary, unpaid blood donors make to national health systems. World Blood Donor Day also takes the opportunity to celebrate those who already donate blood.

Young people can make an important contribution by donating blood and by recruiting other young people to become donors. Initiatives such as young ambassadors’ program, Club 25, media campaigns directed towards young audiences and other youth-oriented activities can help bring “new blood to the world.” Attend this webinar to learn how centers from around the globe approach World Blood Donor Day.

Part 1. Overview of World Blood Donor Day
Diane de Coning
Independent Blood Safety Consultant
Diane de Coning will start out the webinar by giving an overview of World Blood Donor Day.

Diane is a worldwide leader in donor recruitment and retention, focusing on the 25 and under age demographic. She serves on the organizing committee for World Blood Donor Day and will discuss plans for this year’s event. A consultant working with the World Health Organization and other agencies to assist and support blood transfusion services in Africa and other third world countries, Diane also works with the International Federation of Red Cross and Red Crescent Societies to provide practical and pragmatic solutions to secure successful volunteer programs in developing countries.

Sharing of Centers and Countries Approach to World Blood Donor Day
Part 2: One U.S. Center's Approach
Katie McGuire
Director, Marketing and Communications
American Red Cross, Greater Chesapeake and Potomac Blood Services Region
Katie McGuire will explain how her center used a 5K race to celebrate WBDD in 2008. The goals of the race were to: raise money to support the region’s high school recruitment program; promote blood donation and the center's brand in the community; and to bring attention to World Blood Donor Day. For a first-year event, she expected to raise $10,000, have 75 registered runners, and collect 100 pledges from potential donors. She ended up raising $14,000, having 180 registered runners, and collecting nearly 300 donor pledges resulting in approximately 100 donations between June and September.

Katie McGuire joined the American Red Cross in February 2006. As Director of Marketing and Communications for the Region, Katie develops the marketing and public relations strategy to support Regional blood collection goals. Katie is also focused on community outreach and building relationships with local political leaders and charitable organizations.

Part 3: New Zealand Award Winning Country Approach
Asuka Burge
Marketing Manager
New Zealand Blood Service
During her part of the presentation, Asuka Burge will discuss New Zealand’s ADRP/AABB award winning World Blood Donor Day (WBDD) publicity program. She will cover the planning, strategy, and special research conducted to provide media issues, the implementation of the activities and events, and the results of the program. She will explain:
• How to maximize the effectiveness of a publicity event such as World Blood Donor Day.
• How to create media hooks or issues for different types of media.
• How to turn a day event in to two weeks of publicity.

Asuka Burge has been the Marketing Coordinator at New Zealand Blood Service since January 2007. Asuka (pronounced Aska) has a double major in marketing and law and has worked in a number of marketing support roles since graduating in 2003 from Auckland University. Her main role has been to support the Donor Recruitment Team with promotional materials and with the events they run. She had a major role in organizing the award winning 2008 World Blood Donor Day events.

Part 4. Plans for World Blood Donor Day 2010
Diane de Coning
Independent Blood Safety Consultant
Diane will conclude the webinar with plans and ideas for World Blood Donor Day 2010.

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