Recruiter Resources
Upcoming Webinars
Check out the schedule below and Register TODAY!
Get professional development and education delivered to your desk every month by participating in ADRP webinars. These webinars are offered free of charge to ADRP members, and are only $99/webinar for non-members (join ADRP now for a a $75 annual membership, and attend webinars free). Interact with ADRP members and get the information you need to boost donations, streamline operations, and increase your efficiencies.
2012 WEBINAR SCHEDULE
Wednesday, February 8
In an effort to encourage international participation, there are TWO presentations repeated two (2) times
11 am EST and 5 pm EST
A Day of International Perspectives on Social Media
REGISTER FOR THE FOLLOWING TWO WEBINARS AT 11 am EST
REGISTER FOR THE TWO WEBINARS AT 5 pm EST
IP Targeted Advertising to Recruit Blood Donors OnlineFOLLOWING
Jennifer Wilson
National Donor Publicity Manager
Scottish National Blood Transfusion Service
In the past 10 years, the media landscape has become increasingly fragmented, with the adoption of digital media, digital television and the expansion of internet use. Traditional media (local radio, press, television) can no longer be relied upon in isolation to target all adults in Scotland. Nearly 25 percent of all advertising revenue in Scotland is spent online with the remaining share of revenues split between traditional advertising avenues. Scottish Blood Transfusion Service will share how it has developed and implemented an IP targeted nu-media campaign.
The Highs and Lows of Social Media
Asuka Burge
Marketing Services Manager
New Zealand Blood Service
If your organization has ventured into the social media world with a Facebook page, has it prepared itself for the possibility of a negative incident? Do you know what you would do if that happened? What about in the event of a national emergency like an Earthquake? What would you do?
The New Zealand Blood Service launched its Facebook page in August 2009, and while it provides a rewarding communication avenue to donors day to day it has been a steep learning curve on what damage just one individual can do in this social media sphere, while also highlighting it’s benefits during a national emergency . This presentation will address what you need to be aware of when setting up a Facebook page and how a negative incident can be managed to ensure the integrity of the organization is not adversely affected. It will also focus on the positives on how Facebook can aid a blood service to communicate with the public, provide quality customer service and improve awareness.
Two-Part Series
Wednesday, March 14 and Wednesday, March 28
3 pm EST
Coaching During Challenging Times
REGISTER FOR BOTH NOW
Chris Sopa
Chris Sopa International
What a time to be a recruiter or manager! Today’s climate is characterized by extraordinary levels of uncertainty, disruption, and change, and the forecast is for more of the same. Yet with negative comes extraordinary opportunities. Leaders must chart a course through this stormy environment, developing and implementing effective strategies while maintaining drive, morale, motivation, innovation and vision for their recruiters and centers. Success, and even survival, depends on it. Attend the webinar to learn how to:
- Redouble efforts to establish trust and credibility with staff.
- Avoid chaos, unintended consequences, and working at cross-purposes.
- Manage dilemmas to increase the effectiveness of your strategies.
- Ready your team or organization to seize new opportunities.
- Empower your people to perform their best even in trying circumstances.
Wednesday, April 11
3 pm EST
Radio, Television, VCR, iPhone:
Generational Difference IS the Workplace
REGISTER NOW
James P. Giacoletti
Assistant Manager
Donor Notification-Medical Services
Carter BloodCare
For the first time, there are four different generations in the workplace. This is important in keeping an organization active and viable. Embracing the generational diversity is an opportunity to learn from each member of the team. Focus will be placed on the four generations as to how they think about their role in the workplace, what defines them as a generation, and how to best relate with individuals from different age groups. The motivators of each group will also be discussed. Attend this webinar to:
- Determine the different motivators for the four different generations currently in the workforce.
- Assess the strengths and limits of each group and provide background information as to the culture, communication style, and mindset of each generation.
- Evaluate each generation as to how they are an asset to a team.
Wednesday, April 18
3 pm EST
Online Donor Health History:
It’s Here, In Use, and 510(k) Cleared
REGISTER NOW
Rick Stone
Healthcare-ID, Inc.
Doug Prete, Talisman Limited
Hear from representatives from two companies, Talisman Limited and Healthcare-ID, both of which offer software that allows donors to complete their Health History Questionnaire, on the day of donation, from their home or office. You will see these products from the viewpoint of the donor, the collection staff, the recruitment staff and the sponsoring blood drive organization.
Attendees will review the history of this approach, regulatory issues and the technology involved. Additionally attendees will discuss the experience of blood centers that are using online health history interviews. Finally, attendees will talk about the advantages and benefits of this technology as seen by all the stakeholders in the donation process – donors, blood center and drive sponsors.
No webinars set for May
Wednesday, June 20
3 pm EST
Kids, What Are They Good For?
REGISTER NOW
Joseph Shockley
High School and College Territory Representative
American Red Cross
Do you work with high school and college sponsors? Consider this question—is it easier to raise a high school sponsor’s goal by 30 units or secure a new 30-unit sponsor? This presentation will help recruiters recognize additional potential at their high school and college blood drives and learn how to capitalize on that potential. This can be accomplished by emphasizing focus on relationship building with the students, the power of competition, targeted and specific saturation rates assigned to each school, the advantages of multiple-day operations, summer/winter drives and the effective use of automated collections at high school and college drives, and the engagement of LGBTQ groups on campus to your advantage. This approach resulted in significant growth of this center’s blood drives.
Wednesday, July 18
3 pm EST
Boost Results by Enrolling Young Heroes
REGISTER NOW
Helene Laprade
Blood Drive Councilor / Recruiter
Hema-Quebec
This presentation will highlight the strategy implemented to boost blood drive results by developing partnerships between long-time blood drive organizers/sponsors and primary schools. It will provide a step-by-step action plan on how Hema-Quebec increased blood drive results by 30 percent by forming partnerships with elementary schools. The speaker will provide the recipes to generate real and solid engagement from the school staff and the students.
Wednesday, August 15
10 AM EST (4 pm South African Time)
Give a Little, Make a Difference;
Make Them Laugh!!!
REGISTER NOW
Ivor Hobbs
Marketing Consultant
South African National Blood Service
During school presentations, South African National Blood Service recruiters combine education and entertainment. After explaining the importance of blood donation and the criteria of donation, there is a rendition of blood donation themed impersonations of various personalities and characters. By encouraging children to laugh and place blood donation in a very positive light, a form of peer pressure is created where those who donate blood are regarded as the “In” crowd and those who don’t are the “Out” crowd. Most importantly, by making the kids laugh a lasting impression and a talking point is created. A talking point leads to be the best form of marketing, “Word of mouth.” Attend this webinar to:
- Increase collections through schools.
- Strengthen relationships with schools.
- Leave a lasting impression that can pave the way for a constant supply of regular, safe, young and young-at-heart donors.
During the session, the speaker will share how the participating blood centers can improve their social media dialogue to ensure they are not just broadcasting a message, but also engaging their community in blood donation.
Below are the webinars set so far for 2012. To register, go to the registration link next to the description to the left.
January 18 / 3 pm EST
Evaluating Your Website and Social Media Efforts
February 8
A Day of International Perspectives on Social Media: Two Sessions Offered Two Times
Part 1: IP Targeted Advertising to Recruit Blood Donors Online
Part 2: The Highs and Lows of Social Media
March 14 and March 28 / 3 pm EST
Coaching During Challenging Times (2 part session)
Wednesday, April 11 / 3 pm EST
Generational Difference IS the Workplace
Wednesday, April 18 / 3 pm EST
Online Donor Health History:
It's Here, In Use and 501(k) Cleared
Wednesday, June 20 / 3 pm EST
Kids, What Are They Good For?
Wednesday, July 18 / 3 pm EST
Boost Results by Enrolling Your Heroes
Wednesday, August 15 / 4 pm South African Time; 10 am EST; 9 am CST; 8 am MST; 7 am PST
Give a Little, Make a Difference; Make Them Laugh!!!
Wednesday, September 19 / 3 pm EST
Recruitment Hot Topics Panel