Why Join ADRP
Board of Directors
The ADRP Board of Directors consists of the Executive Committee and 12 directors-at-large. The board formulates the policies of ADRP and develops programs and promotes plans for the advancement of the affairs of ADRP, while also serving as a clearinghouse for ideas and suggestions of special interest to the members of ADRP. The 2008-09 ADRP Directors-at-Large include:
Andrea H. Cefarelli
Director of Recruitment
Hudson Valley Blood Services Region - New York Blood Center
525 Executive Blvd.
Elmsford, NY 10623
Phone: (914) 784-4639
Email:
Andrea H. Cefarelli is the Director of Recruitment for the Hudson Valley Blood Services region of New York Blood Center. Andrea began her blood banking career in 1993 as an Account Manager. In her years as an Account Manager, she was responsible for 40-plus percent growth and she earned “Account Representative of the year” in 1997. In 2001, Andrea was promoted and now works with an Outreach team of 20+ including three Business Development Managers and eight Account Managers. She is responsible for more than 89,500 red cell collections and nearly 10,000 apheresis collections each year in addition to regional marketing and corporate & community relations. Andrea has a Bachelor of Science in Business Administration and a Masters of Public Administration (MPA) from the University of Vermont. She has previously presented at AABB in 2001 and ADRP in 2002 & 2004 and has had several abstracts published with AABB. Andrea will serve as the chair of the Corporate Partnership Committee Chair for 2007-08.
Maria Elena Geyer
Vice President, Donor Services Group
Puget Sound Blood Center
921 Terry Avenue
Seattle, WA 98104
Phone: (206) 292-4449
Email:
As Vice President, Donor Services Group, Maria Elena Geyer is responsible for Puget Sound Blood Center’s departments of Blood Collection Services, Donor and Volunteer Resources and Northwest Tissue Center associated with sustaining a daily blood inventory for a 14-county region and providing transplant tissue and donation services for hospitals in Washington, Montana and Northern Idaho. Before being promoted to Vice President in May 2005, Maria Elena was Director of Donor and Volunteer Resources. In that position she established successful donor and volunteer programs, emphasizing the application of the same professional principles used to pioneer other facets of blood banking. With more than 26 years experience in blood banking, Maria Elena is responsible for developing a unique donor recruitment computer application that she has shared through the e-Donations Committee of America’s Blood Centers (ABC). Her innovative approaches have been shared with her colleagues at both regional and national meetings and as a participant in the AABB Audio Conferencing Program. In October 2005, Maria Elena was honored as an exceptional leader in donor recruitment when she received the AABB’s prestigious Chapman-Franzmeier Memorial Award and Lectureship. A graduate of Jacksonville University in Jacksonville, Florida, Maria Elenaʼs career began in 1983 when she joined Broward Community Blood Center in Fort Lauderdale, Florida. Maria Elena’s activities in those early years included securing strategies to increase donor participation and ensure consistent growth within the blood centerʼs recruitment region. She joined Puget Sound Blood Center in 1990.
Matt Granato
Director, Marketing and Member Services
America’s Blood Centers
Email:
Matt Granato joined America’s Blood Centers in June 2002. During this time, he has been responsible for overseeing all media, communications, marketing and donor recruitment resources made available to members of America’s Blood Centers. He works with his staff and with the Donor Recruitment and Communications Committees to identify best practices and develop programs that assist members with local donor recruitment and public relations activities. With the assistance of the former My Blood, Your Blood Task Force, he developed the My Blood, Your Blood high school and Spanish programs. Matt is also responsible for developing a customer service (donor satisfaction) benchmark program for the blood banking community, and a multicultural donor recruitment initiative that would allow blood centers to tap into diverse populations for blood donations. Matt is a graduate of the University of Nottingham (England) with a master’s in Law and George Washington University with an MBA in Marketing, and is also fluent in Spanish. In his spare time, Matt likes to travel and spend time in his home countries of Italy and Argentina. He lives in Washington, DC.
David Graham
Director of Donor Services
Community Blood Center
Email:
David Graham has been a blood donor since he was 17. He comes from a long-line of donors. His mother will make her 100th donation this year. David formally joined the industry in 2003 when he became Director of Recruitment at Community Blood Center of Greater Kansas City. In 2006, the center added collections and marketing to his recruitment responsibilities. Community Blood Center is the local non-profit supplier of blood services for 75 hospitals throughout Kansas City, Topeka, Lawrence, St. Joseph, and Jefferson City. David joined ADRP in 2004 and became involved in the Membership Committee. This past year, he served as the committee’s co-chair. He graduated from Northwest Missouri State University and has an M.A. from Indiana University. David has been married for 21 years and has two children.
Kelly A. High
Sr. Program Manager, Recruitment Optimization
American Red Cross
Email:
Kelly A. High is the Senior Program Manager, Recruitment Optimization for the American Red Cross in the Sales and Marketing Department at Biomedical Services Headquarters in Washington, DC. Kelly began her blood banking career in 2003 as the LifeBoard Manager for the Greater Chesapeake & Potomac Region of the American Red Cross. In 2004, Kelly was promoted to Director of Donor Strategy for the Region, responsible for a collection goal in excess of 270,000 units of red cell products annually, management of the Donor Recruitment Department and Office of Volunteers. During her tenure with the Region, Kelly received the organization’s Employee Excellence Award in the Management category in 2006 and the Greater Chesapeake & Potomac Region received the “Region of the Year” award that same year. Kelly is a graduate of the College of Notre Dame of Maryland with a B.A. in Computer Information Systems. She has served on the ADRP Board since 2006 as the American Red Cross Liaison. In addition, Kelly served as the Conference Committee Co-Chair in 2007 and 2008 and as the Host City Committee Co-Chair in 2007.
Moira Carter
National Donor Services Manager,
Scottish National Blood Transfusion Service, Scotland, UK
Email:
Moira Carter has served as National Donor Services Manager for the Scottish National Blood Transfusion Service (SNBTS) since April 1997. Her responsibilities include Collection Program Planning, Recruitment &Publicity, Donor Administration, Whole Blood Collection and Apheresis Collection. The SNBTS Donor Services team has set an ambitious target to increase Scotland's active Donor Base from 175,000 to 210,000 by March 2010 to make sure that Scotland can cope with future challenges to the blood supply posed by a potential test for variant CJD. Alongside this, SNBTS plan an extensive service redesign program to modernise the service by streamlining processes and improving accessibility.
Moira joined SNBTS in 1979 as a Research Scientist to undertake a post into Rhesus Haemolytic Disease of the Newborn. This project formed the basis of Moira's Ph.D. thesis in 1985. Moira continued to work in research with SNBTS primarily in the fields of cell culture and immunology with a keen interest in therapeutic monoclonal development. In 1997 she moved from the post of Head of Cell Culture & Immunology in SNBTS National Science Lab to her current post. Moira has served as a member of the UK Standing Advisory Committee for Care and Selection of Donors since 2000 and has a keen interest in the management of donor selection and minimising the impact of medical deferrals.
Carol Mitchell
Corporate Manager, Donor Services
Canadian Blood Services
Phone: (519) 690-3996
Email:
Carol Mitchell has spent the last 18 months in a new position at Canadian Blood Services -- Corporate Manager, Donor Services. Carol’s primary focus in this role is on supporting regional Donor Services’ teams across the country. Carol began her career in the blood system in Southwestern Ontario in 1993 as a recruitment coordinator primarily focused on new donor recruitment with high school, college and university populations. Over the next several years, she broadened her responsibilities to include corporate and community recruitment activity while maintaining a focus on new donor recruitment. Carol’s responsibilities grew to include leadership of the Recruitment team in Southwestern Ontario for Canadian Blood Services. During her first year on the ADRP board, Carol has co-chaired the Global Programs Committee. Carol is based in London, Ontario. She is currently serving as ADRP’s Global Programs Committee Chair.
Charles E. Moore
Donor Resources Manager
American Red Cross - Carolinas Blood Services Region
2425 Park Road
Charlotte, NC 28203
Phone: (704) 676-1291
Email:
Charles "Chuck" Moore is Recruitment Call Centers Director, Southeast Division, American Red Cross. He is a native of Tennessee and began his involvement with the blood program there in 1989. Since that time, he has moved from volunteer donor to recruitment director. He joined the Carolinas Region of the American Red Cross in 1997, and received the Tiffany Award for Excellence in Management in 2001. After ten years there, he was tapped as Director of Recruitment Call Centers for the division. He currently has responsibilities for two call centers that recruit for 35 donor centers in four Red Cross regions. However, he stays close to the donors, and to donor recruitment, by coordinating a blood drive at his church four times each year. He graduated from East Tennessee State University and earned a graduate degree there in English. Prior to coming to the American Red Cross, his vocational endeavors varied from museum technician to English teacher.
Chuck has been a member of ADRP since 1997 and has served on the Awards Committee since 2003. He was the 2003 recipient of the Nancy J. Chapman Scholarship. His essay titled "Effective Management Techniques" was included in Donor Recruitment: Tips, Techniques, and Tales, co-published by ADRP and the AABB Press in 2005. Chuck currently resides in Charlotte, NC.
Vicki Thomas
Director, National Accounts and Donor Recruitment
American Red Cross National Headquarters
2025 E Street NW, Ste NE 6-056
Washington, DC 20006
Phone: (202) 303-8743
Email:
Vicki Thomas is the Director National Accounts and Donor Recruitment for American Red Cross Blood Services, Sales and Marketing Department. She has been with Red Cross for more than 26 years and began her career in a large metropolitan Red Cross Chapter. She moved to blood services shortly thereafter, with positions in two Red Cross Blood Services Regions and the National Headquarters. She served as Donor Recruitment Director for the Greater Chesapeake and Potomac Blood Services Region, where she was responsible for whole blood and apheresis recruitment, both mobile and fixed site, as well the bone marrow program. Currently, Vicki is responsible for the development and implementation of a sales management system for DRD. In addition, she leads the Sales and Marketing department’s donor direct marketing initiatives, manages national strategies for major sponsor accounts and acts as an internal liaison to various departments at Red Cross Headquarters. She is the ARC representative to the AABB DR/PR committee, serves on the board of ADRP collaborates with America’s Blood Centers on issues surrounding donor recruitment and marketing. Vicki serves as co-chair of the Career Development Committee.
Betsy B. Ward
Director, Donor Recruitment
Memorial Blood Centers
Email:
As Director of Donor Recruitment with Memorial Blood Centers in St. Paul, Betsy Ward is responsible for the field donor recruitment department of three managers, 12 field representatives as a well as telerecruitment and the automated collections and an annual goal of 137,000 red cell units. In her role as Director, Betsy is responsible for the platelets and plasma. During Betsy’s first year with Memorial Blood Centers, she increased collections by 13 percent, leading MBC to number one blood center for growth in the Blood Centers of America group. Betsy also built a strong team of donor recruiters and assistant field managers that participate in regular team building service projects. Initially hired by American Red Cross North Central Region, St. Paul, Minnesota as a donor recruitment representative in 1999, Betsy grew blood collections by more than 10 percent annually in her Minnesota and Western Wisconsin territory. Betsy was promoted to District Manager and was responsible for managing in the “Donor Services” model both a team of donor recruiters and a team of collections supervisors with a goal of 58,000 units annually. She led her team in increasing collection targets and exceeding their goal - achieving 104 percent. In September 2003, Betsy accepted a promotion to Deputy Director of Field Operations for the American Red Cross, Southern California Region. The same year, Betsy joined ADRP and participated in her first annual meeting in Houston, Texas. Since joining ADRP, Betsy has served on the Membership, Career Development and Corporate Partnership Committees.
Board Members Serve as Ambassadors
Board Members Carol Mitchell and Scott Caswell prepare to greet guests to the International Reception at the 2008 ADRP Conference in Halifax.
Board Meetings
The ADRP Board of Directors meets a minimum of three times a year. For additional information on the board or its meetings, contact Deborah Swift, ADRP executive director, at .