Executive Committee


President Marie Forrestal

Director Donor Recruitment 
Ne
w Jersey Blood Services, a division of New York Blood Center

Marie Forrestal has served as the Director of Donor recruitment for New Jersey Blood Services, a division of New York Blood Center, for the past 10 years. Prior to that, she held roles as Account Manager and Business Development Manager. Her other experiences include being News Director for WHTG Radio in Asbury Park, New Jersey, where she anchored the morning drive news and hosted a weekly public affairs program, “Names in the News.” Marie graduated from Indiana University with a bachelor’s degree in journalism and minors in history and psychology. She’s the proud mother of a Senior at Indiana University and a Freshman at University of Michigan.


Past President Christine Hayes

Vice President of Operations
LifeServe Blood Center

Christine Hayes began her career with LifeServe Blood Center 20 years ago following a career in medical insurance sales. As vice president of operations, Christine’s responsibilities include oversight of LifeServe’s operational business units throughout the tri-state region of Iowa, South Dakota, and Nebraska. She has been a frequent contributor to recruitment and communication topics at ABC meetings, as well as AABB, and BCA conferences. Christine holds a Bachelor of Business Administration degree from Iowa State University and is also a graduate of the Greater Des Moines Leadership Institute. Additionally, she is a current board member for the Leadership Institute and has held previous board positions with Habitat for Humanity and The Home Connection.

Vice President Sylvie Daigneault

Marketing and International Affairs Manager, 
Héma-Québec

More than 25 years ago, Sylvie Daigneault joined the Canadian Red Cross Blood Donor Recruitment Program as part of the management team in Montreal. As a staff member at Héma-Québec since its creation in 1998, she has helped develop strategies to raise awareness, maximize collections, develop donor loyalty, and enhance the overall blood donation experience, as well as create marketing initiatives for the Human Tissues, Cord Blood, and Stem Cells Programs. Since 2001, she has served as facilitator for many training workshops on the development of a Voluntary Non-Renumerated Blood Donor Program in many developing countries. Sylvie has been an ADRP member since the early years of the organization and is currently serving on the Executive Committee.

Vice President Mary Ann Ducedre

Donor Relations Solutions Manager - Training
Canadian Blood Services

Mary Ann Ducedre has been with Canadian Blood Services since 1997, starting as a Recruiter responsible for a mobile territory in Southwestern Ontario. In 2010, she moved to a position in the Donor Services department at Head Office, managing recruitment and sales programs. In late 2013, she transitioned to a new role and now serves as Donor Relations Solutions Manager - Training, with the responsibility for training and development of Donor Relations staff nationally. Mary Ann has her Bachelor of Arts in Communication Studies from the University of Windsor and a Bachelor of Education (Adult Education) from Brock University in St. Catharines, Ontario. Mary Ann has been actively involved on the ADRP Education Committee since 2010 and currently serves as chair. She was elected to the Executive Committee in 2015.

Secretary Lisa Entrikin

Director of Operations
Rock River Valley Blood Center

Lisa Entrikin is the director of operations at the Rock River Valley Blood Center (RRVBC), headquartered in Rockford, Ill. The RRVBC serves eight hospitals in Northern Illinois and southern Wisconsin. As director of operations, Lisa oversees fixed site recruitment and collections, volunteer services, components and hospital services. RRVBC collects more than 50,000 whole blood and automated products annually through fixed site and mobile operations. She brings more than 21 years of experience in blood banking to ADRP. Lisa has served as co-chair of the Awards Committee for several years.


Board of Directors

Asuka Burge

National Manager of Marketing and Communications,
New Zealand Blood Service

As the National Manager Marketing and Communications for New Zealand Blood Service, Asuka (pronounced Ask-a) Burge is responsible for the strategic development and implementation of programs for the recruitment and retention of volunteer blood donors, donor recruitment resources and the digital and online marketing strategy. Asuka has a conjoint commerce and law degree majoring in marketing. She joined the New Zealand Blood Service in early 2007, and is a member of the Chartered Institute of Marketers.


Jennifer Charbonneaux


Senior Director of Donor Care North Division, Fargo, North Dakota

Blood Systems, Inc.

 

Jennifer Charbonneaux is currently the Senior Director of Donor Care for the North Division with Blood Systems Inc.   She started with United Blood Services in 2004 as a Donor Care Specialist, working her way through various leadership positions to include Regional Center Director and District Director of Business Resources.   She holds a bachelor’s degree with concentration in business management and health science from Minot State University.







Amanda Farrell


Director of Blood Donor Recruitment

Unyts, Buffalo, New York

 

Amanda Farrell has been with Unyts since January 2007, prior to the formation of the community blood back.  In her time with Unyts Amanda has served as donor recruiter and recruitment manager before assuming her role as Director of Recruitment.   In her current role, Amanda is responsible for oversight of all aspects of donor communications and donor recruitment for both mobiles and fixed sites.  Amanda graduated with bachelor degrees in both psychology and Human Development from Binghamton University.








Joe Ferrara

Program Manager, Donor Engagement
Bloodworks Northwest

Originally from New York, Joe Ferrara got his start in the world of donor recruitment as an Account Manager for New York Blood Center (NYBC), in the Queens territory. Joe worked for NYBC for seven years, expanding his territory and earning the Account Manager of the Year Award three times. In 2014, he began working with Puget Sound Blood Center in Seattle, now Bloodworks Northwest. At Bloodworks, Joe worked as the Supervisor of Donor Group Recruitment where he supervised a team of seven donor resource representatives. He now serves as the Program Manager of Donor Engagement where he is responsible for developing new programs designed to engage donors, support mobile collections and donor centers, and identify and partner with businesses and organizations.

Andrew Fry

Senior Director Donor Recruitment,
Blood Systems, Inc.

Andy Fry is the Senior Director of Donor Sourcing for Blood Systems. In the blood banking industry for 26 years Andy has held multiple positions for United Blood Services centers in Texas, New Mexico and Colorado. Blood Systems has five United Blood Services district centers and seven member centers. Blood Systems collects 1.3 million red blood cells annually with 35 percent collected via automation. Andy graduated with a Bachelor’s of Science in Business Administration from the University of Phoenix. He is an active member of South Central Association of Blood Banks and has presented at AABB, SCABB, CBBS and ADRP.


Kate Fry

Chief Administrative Officer

ABC


Kate Fry currently serves as the Chief Administrative Officer for America’s Blood Centers (ABC) as well as the Executive Director for the Foundation for America’s Blood Centers (FABC). In these roles, Ms. Fry oversees ABC’s membership-facing operations and plays a key role in ABC’s legislative and grassroots advocacy efforts. With over a decade of health care association and advocacy experience, Kate brings significant expertise in representing the views of associations before members of Congress and congressional staff having directed multi-faceted national advocacy campaigns to achieve significant legislative and regulatory victories and managed nationwide grassroots programs to execute on targeted advocacy goals. Kate graduated from Dickinson College in Carlisle, PA with a Bachelor of Arts in Political Science and History.

Kelly A. High

Business Integration Executive
Biomedical Services Headquarters
American Red Cross

Before becoming the Business Integration Executive, Kelly served two years as the National Director, Recruitment Processing and Planning responsible for developing and managing the standard operating policies and procedures that guide the acquisition planning processes, productivity and operational efficiency targets. Kelly began her career at the American Red Cross in 2003 as the LifeBoard Manager for the Greater Chesapeake & Potomac Region, and in 2004 was promoted to Director of Donor Strategy for the region. In March 2008, she moved to Biomedical Services Headquarters where she served as the Senior Program Manager, Recruitment Optimization for BHQ in the Sales and Marketing Department before accepting the position in 2010 as Director, CRM Business Transformation, supporting the organization through the implementation of a new Donor Relationship Management System.


Daphne Laeijendecker


Manager Donor Relations

Sanquin, The Netherlands

 

For the last 4 years Daphne has worked at Sanquin in the recruitment and retention department. In these years, she has added the donor complaint handling to the department as part of the retention strategy, set ambitious targets in the recruitment of new donors (+25% in 2016 achieved) and introduced a new level of marketing.  She is managing a department of 14 women all working in the field of marketing and communication. The focus for 2017 is an increase of new donors of 15% and full focus on retention. Internationally she is participating in the Donor Management Group, representing EBA and is an active member of the ADRP-GPC committee. Before coming to Sanquin she worked at a diagnostics company (Roche) in the field of molecular diagnostics and infectious diseases. Daphne was a sales rep for 5 years and then 5 years of marketing. 


Pat Michaels

Manager of Media and Public Relations
OneBlood

Pat Michaels has headed up media and public relations since 2004, first at Florida’s Blood Centers, now OneBlood, one of the largest blood centers in the country. In addition to managing media messages, stories, and media events, Pat oversees a department of journalists who produce stories about blood donation, donors and patients. His 25 years as a TV journalist gives him a story-telling perspective, providing stories for the OneBlood website and all social media. Pat holds a Bachelor of Arts in Communications from Valdosta State University. He continued his education in meteorology at Mississippi State University, using those credentials as an on-air meteorologist in several TV markets. He is a children’s book author, writing “W is for Wind” published in 2005.


Shelly Muckerheide


Assistant Director of Donor Services, Mobile Operations

Community Blood Services Kansas City

smuckerheide@cbckc.org

 

Shelly is the Assistant Director of Donor Services, Mobile Operations for the Community Blood Center of Greater Kansas City.  In this role she is responsible for all mobile operations in Kansas City, MO, St. Joseph, MO and Topeka, KS. She joined the Community Blood Center of Greater Kansas City in April 2009.   Shelly started her career in blood banking in 2003 at Community Blood Center of the Ozarks located in Springfield, MO. During her time there, she held various roles including Director of Donor Services from 2005-2007  In addition to her 11 years of blood banking experience, Shelly has 21 years of experience in nursing working in various specialties such as: Urology, Oncology, Dermatology and Geriatrics.  Shelly graduated with a diploma in Nursing from Ozarks Technical Community College and a bachelor’s degree in Organizational Leadership from Mid-America Nazarene University. 



Brandye Norman


Director of Mobile Operations

Carter BloodCare, Bedford, Texas

 

Brandye Norman is the Director of Mobile Operations for Carter BloodCare in Dallas/Fort Worth, Texas.  In this role, she is responsible for Mobile Collections, training, quality, compliance and the recruitment and retention of donors.  Brandye helped implement a number of projects that resulted in significant cost savings for the organization over the last 18 years.  Prior to this position, Brandye worked for United Blood Services in the west Texas area. 





Theresa Pina


Vice President of Operations

Gulf Coast Regional Blood Center, Houston, Texas

 

Theresa Pina is the Vice President of Operations for Gulf Coast Regional Blood Center located in Houston, Texas.  Theresa began her career in blood banking in 2005 as a Recruiter before moving onto various roles in Donor Recruitment management.  She was promoted to the Director of Donor Recruitment in 2009, making her responsible for recruiting over 198,000 blood products from mobile donors.  In 2015, Theresa’s responsibilities increased when she took on a second department, Mobile Collections, and then further increased in 2017 when she became VP of Operations.  Theresa is a graduate of University of Houston.  



Amy Smith

Director of Donor Recruitment
Heartland Blood Centers

Amy Smith, Director of Recruitment for Heartland Blood Centers, has spent the last 20 years of her career ensuring lifesaving blood transfusions are available for the patients in the Chicagoland area. Having had four family members receive blood, Amy’s passion and tenacity for her job is personal. In her tenure at Heartland, Amy has been responsible for all aspects of donor excellence including donor contact, donor recruitment, marketing, PR and corporate and community development. As Heartland Blood Centers emerges as the Premier Blood Center in the Chicagoland area, Amy’s focus is to position the organization for expanded donor growth and to continue the legacy of Heartland’s mission. Amy holds a Bachelor’s Degree in Marketing Communications from Northern Illinois University and currently sits on the executive committee for the Leukemia and Lymphoma Light the Night.

Elizabeth Waltman

Chief Operations Officer And Foundation Executive Director
South Texas Blood and Tissue Center

Since January 2013, Elizabeth Waltman has served as the chief operations officer and foundation executive director for South Texas Blood and Tissue Center. Prior to STBTC, Elizabeth was employed by United Blood Services as executive director. She has been a member of Vistage International since 2006. Elizabeth has a Masters of Business Administration from the University of Phoenix and bachelors of arts in humanities from the University of St. Thomas, Texas.

ADRP would like to thank our sponsors:

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ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.

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