2019 - 2020 ADRP Advisory Board

 Back row left to right: Tammy Whitely, Kate Fry, Brandi Norman, Kelly High, Theresa Pina, Jennifer Charbonneaux, Amanda Farrell, Pat Michaels.  Front row left to right: Claude LeBoeuf, Shelly Muckerheide, Marie Forrestal, Lisa Entrikin, Elizabeth Waltman, Stephanie Nunez-Leos.  Not pictured: Asuka Burge, Patti Nagle, Hunter Shaffer and Evangelina Zavala.

Executive Committee

President Lisa Entrikin

Director of Operations
Rock River Valley Blood Center

Lisa Entrikin is the director of operations at the Rock River Valley Blood Center (RRVBC), headquartered in Rockford, Ill. The RRVBC serves eight hospitals in Northern Illinois and southern Wisconsin. As director of operations, Lisa oversees fixed site recruitment and collections, volunteer services, components and hospital services. RRVBC collects more than 50,000 whole blood and automated products annually through fixed site and mobile operations. She brings more than 21 years of experience in blood banking to ADRP. Lisa has served as co-chair of the Awards Committee for several years.

 

Past President Marie Forrestal

Director Donor Recruitment 
New Jersey Blood Services, a division of New York Blood Center

Marie Forrestal has served as the Director of Donor recruitment for New Jersey Blood Services, a division of New York Blood Center, for the past 10 years. Prior to that, she held roles as Account Manager and Business Development Manager. Her other experiences include being News Director for WHTG Radio in Asbury Park, New Jersey, where she anchored the morning drive news and hosted a weekly public affairs program, “Names in the News.” Marie graduated from Indiana University with a bachelor’s degree in journalism and minors in history and psychology. 

 

Secretary Kelly High 

Business Integration Executive
Biomedical Services Headquarters
American Red Cross

Before becoming the Business Integration Executive, Kelly served two years as the National Director, Recruitment Processing and Planning responsible for developing and managing the standard operating policies and procedures that guide the acquisition planning processes, productivity and operational efficiency targets. Kelly began her career at the American Red Cross in 2003 as the LifeBoard Manager for the Greater Chesapeake & Potomac Region, and in 2004 was promoted to Director of Donor Strategy for the region. In March 2008, she moved to Biomedical Services Headquarters where she served as the Senior Program Manager, Recruitment Optimization for BHQ in the Sales and Marketing Department before accepting the position in 2010 as Director, CRM Business Transformation, supporting the organization through the implementation of a new Donor Relationship Management System.

 

 

Treasurer AMANda Farrell

Director of Blood Donor Recruitment
Connectlife, Buffalo, New York

Amanda Farrell has been with Unyts since January 2007, prior to the formation of the community blood back.  In her time with Unyts Amanda has served as donor recruiter and recruitment manager before assuming her role as Director of Recruitment.   In her current role, Amanda is responsible for oversight of all aspects of donor communications and donor recruitment for both mobiles and fixed sites.  Amanda graduated with bachelor degrees in both psychology and Human Development from Binghamton University.

 

Vice president Jennifer Charbonneaux

Senior Director of Donor Care North Division, Fargo, North Dakota
Blood Systems, Inc.

Jennifer Charbonneaux is currently the Senior Director of Donor Care for the North Division with Vitalant.   She started with United Blood Services in 2004 as a Donor Care Specialist, working her way through various leadership positions to include Regional Center Director and District Director of Business Resources.   She holds a bachelor’s degree with concentration in business management and health science from Minot State University.

Vice President Theresa Pina

Vice President of Operations
Gulf Coast Regional Blood Center, Houston, Texas

Theresa Pina is the Vice President of Operations for Gulf Coast Regional Blood Center located in Houston, Texas.  Theresa began her career in blood banking in 2005 as a Recruiter before moving onto various roles in Donor Recruitment management.  She was promoted to the Director of Donor Recruitment in 2009, making her responsible for recruiting over 198,000 blood products from mobile donors.  In 2015, Theresa’s responsibilities increased when she took on a second department, Mobile Collections, and then further increased in 2017 when she became VP of Operations.  Theresa is a graduate of University of Houston.  

Advisory Board Members

Asuka Burge

National Manager of Marketing and Communications,
New Zealand Blood Service

As the National Manager Marketing and Communications for New Zealand Blood Service, Asuka (pronounced Ask-a) Burge is responsible for the strategic development and implementation of programs for the recruitment and retention of volunteer blood donors, donor recruitment resources and the digital and online marketing strategy. Asuka has a conjoint commerce and law degree majoring in marketing. She joined the New Zealand Blood Service in early 2007, and is a member of the Chartered Institute of Marketers.


Kate Fry

Chief executive officer
ABC

Kate Fry currently serves as the CEO for America’s Blood Centers (ABC) and Executive Director of the Foundation for America’s Blood Centers (FABC). Kate joined ABC in 2016 as Chief Administrative Officer. A recognized leader in health care association management and advocacy, Kate heads ABC’s strategy development and advocacy work before federal legislators, regulators, and strategic partners. Kate brings significant expertise in representing the views of associations before members of Congress and congressional staff, having directed multi-faceted national advocacy campaigns to achieve significant legislative and regulatory victories during previous positions at the National Association of Nurse Anesthetists and National Association of Chain Drug Stores. Kate received a Masters in Business Administration from George Mason University and a Bachelor of Arts degree in Political Science and History from Dickinson College. 

 

Claude LeBoeuf

Donor and Volunteer Recruitment Manager
Hema-Quebec 

 

Claude began his journey with the blood industry as a volunteer.  Then, while completing his bachelor's degree in education, he joined the Red Cross donor recruitment team in 1995 and occupied various positions within the organization.  Since 1998, the year Hema-Quebec was created, he worked as a call center agent, then technician and telerecruitment supervisor.  Amongst his many achievements, he played a key role, along with the IT development team and marketing services, in the development and implementation of an efficient platform for donor relations.  Launched in 2004, the platform has been improved a few times.  Since 2012, Claude has been head of donor and volunteer recruitment services.

Pat Michaels

Manager of Media and Public Relations
OneBlood

Pat Michaels has headed up media and public relations since 2004, first at Florida’s Blood Centers, now OneBlood, one of the largest blood centers in the country. In addition to managing media messages, stories, and media events, Pat oversees a department of journalists who produce stories about blood donation, donors and patients. His 25 years as a TV journalist gives him a story-telling perspective, providing stories for the OneBlood website and all social media. Pat holds a Bachelor of Arts in Communications from Valdosta State University. He continued his education in meteorology at Mississippi State University, using those credentials as an on-air meteorologist in several TV markets. He is a children’s book author, writing “W is for Wind” published in 2005.


Shelly Muckerheide

Director, Mobiles
Community Blood Services of Kansas City

Shelly is the Director, Mobiles for the Community Blood Center of Greater Kansas City.  In this role she is responsible for all mobile operations in Kansas City, MO, St. Joseph, MO and Topeka, KS. She joined the Community Blood Center of Greater Kansas City in April 2009.   Shelly started her career in blood banking in 2003 at Community Blood Center of the Ozarks located in Springfield, MO. During her time there, she held various roles including Director of Donor Services from 2005-2007.   In addition to her 11 years of blood banking experience, Shelly has 21 years of experience in nursing working in various specialties such as: Urology, Oncology, Dermatology and Geriatrics.  Shelly graduated with a diploma in Nursing from Ozarks Technical Community College and a bachelor’s degree in Organizational Leadership from Mid-America Nazarene University. 


Brandye Norman

Director of Mobile Operations
Carter BloodCare, Bedford, Texas

Brandye Norman is the Director of Mobile Operations for Carter BloodCare in Dallas/Fort Worth, Texas.  In this role, she is responsible for Mobile Collections, training, quality, compliance and the recruitment and retention of donors.  Brandye helped implement a number of projects that resulted in significant cost savings for the organization over the last 18 years.  Prior to this position, Brandye worked for United Blood Services in the west Texas area. 

In 2016, Norman was named Manager of the Year by ADRP, an international honor awarded for exemplary leadership. 

 

STephanie Nunez-Leos

 

Senior Director, Donor recruitment
South Texas Blood and tissue center, San Antonio, Texas

 

Stephanie Nunez-Leos is the Senior Director of Donor Recruitment for South Texas Blood and Tissue Center based in San Antonio, Texas.  Stephanie was previously with Vitalant for 13 years and in blood banking for 23 years.   She has been a part of ADRP since 2003 supporting the association through conference presentations, collaboration and participation on committees. 

 

 

 

Hunter Shaffer

 

Director of Research and Innovation 
Blood Centers of America 

 

Hunter Shaffer is currently the Director of Research and Innovation at Blood Centers of America, a member owned cooperative headquartered in Providence Rhode Island.  Hunter joined the BCA team in 2015 and works within the Collections and Recruitment silo by exploring patterns and discovering new ways to connect in a changing world to enhance their life saving mission.

 

Hunter holds a Bachelor of Science in Aquaculture and Pathology from the University of Rhode Island.  Prior to entering the world of transfusion medicine, he worked in various capacities pertaining to the cultivation and research of aquatic organisms worldwide. 

 

Elizabeth Waltman

Chief Operations Officer And Foundation Executive Director
South Texas Blood and Tissue Center

Since January 2013, Elizabeth Waltman has served as the chief operations officer and foundation executive director for South Texas Blood and Tissue Center. Prior to STBTC, Elizabeth was employed by United Blood Services as executive director. She has been a member of Vistage International since 2006. Elizabeth has a Masters of Business Administration from the University of Phoenix and bachelors of arts in humanities from the University of St. Thomas, Texas.

 

Tammy Whiteley

Vice President of Donor Recruitment and Community Relations
Oklahoma Blood Institute 

 

Tammy Whiteley is the Vice President of Donor Recruitment and Community Relations for Oklahoma Blood Institute, the sixth largest non-profit blood collector in the United  States.  Named to this position in 2014, Whiteley has 22 years of blood banking experience.  She joined Oklahoma Blood Institute as a blood program consultant in 1997 before serving as Oklahoma Blood Institue's Director of Southwest Oklahoma and North Texas operations for five years.  In 2005, she was named Director of Donor Recruitment.

 

In her current role she leads blood donor recruitment for ten mobile operations, sixteen donor centers, a contact center with 80 employees, as well as marketing and public relations for Oklahoma, Arkansas, north central Texas and Amarillo.  More than a quarter-of-a-million units of blood from volunteer donors are needed annually to meet the needs of patients in these areas.

 

In 2011, Whiteley was named Manager of the Year by ADRP, an international honor awarded for exemplary leadership. 

 

Evangelina ZAvala

 

Director Donor Marketing
Versiti 

 

As Director of Marketing for the blood segment of Versiti, Evangelina leads all blood donor programs and initiatives that drive collections and overall donor engagement across the Versiti footprint.  Evangelina is based out of the headquarter office in Milwaukee, WI.  She has held a number of leadership roles in both Sales and Marketing globally for the biotech industry with a focus on surgical hemostatic sealants and bleeding disorder factor replacements.  She also managed the brand for BioLife Plasma Services nationally where she was responsible for the recruitment and retention of plasma donors.  Evangelina holds a BA of Marketing from DePaul University and an MBA from Lake Forest Graduate School of Business. 

ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.

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