Educating & Empowering Blood Center Professionals Worldwide





Thank you for joining us! The recording can be found on the ADRP CollABOrate community


 Time Topic Speaker
 1:00 - 1:05 pmWelcome 

 Debbie McNaughton, Scottish Transfusion Services
Claude Lebeouf, Hema Quebec

 1:05 - 1:15 pm

 The Impact of Temporary Deferrals on Future Blood Donation Behavior Across the Donor Life Cycle

Prof. Dr. Michel Clement, University of Hamburg and German Red Cross; Edlira Sheu, Copenhagen Business School
 1:15 - 1:25 pm

 Digitizing  the Donor Experience: EFS' Omnichannel Strategy and Digital Tools for an Effective Digital Donor Journey

 Marion Leblond, Etablissement Francais du Sang
 1:25 - 1:35 pm

 International Mentoring Program

 Gavin Evans, Global Blood Fund
 1:35 - 1:45 pm

 Evolving the Employee Experience at Canadian Blood Services

 Suzanne Bergeron and Jamie Campbell, Canadian Blood Services
 1:45 - 1:55 pm

 Donor Advertising - Donor Perceptions Through a Creative Journey

 Jennifer Wilson, Scottish National Blood Transfusion Service
 1:55 - 2:05 pm

 Personalisation Through Direct Communication Channels

 Amy Rozsa, Australian Red Cross LifeBlood
 2:05 - 2:25 pm Panel Discussion and Q&A Moderator: Debbie McNaughton, Scottish National Blood Transfusion Service
 2:25 - 2:30 pm

 Closing Remarks

Claude Lebeouf, Hema Quebec


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