Marketing Committee

The Marketing Committee creates content for the monthly ADRP newsletter, the Drop, develops the organization's strategic marketing plan and coordinates social media activities

The Education Committee will create and source content for both the ADRP newsletter, the Drop and ADRP's social media platforms by connecting with member organizations and following their news feeds. They will also develop a marketing plan for the annual conference and subscription renewals each year, provide updates to the ADRP website and promote ADRP resources, like the Job Board with member centers.

The Marketing Committee meets via teleconference every 6 to 8 weeks with committee member assignments distributed during the interim. Committee members are expected to attend a minimum of 75% of committee meetings and actively contribute in a sub-committee.

Committee Leadership

Marketing Committee Chair - Pat Michaels  
Executive Oversight - Theresa Pina
Executive Director - Carla Peterson

Social Media Sub-committee Chair - Shauna Lynch 

The Marketing Committee promotes ADRP and industry events, like International Donor Recruitment Professionals Day and National Blood Collectors Week, celebrated by the team at Heartland Blood Center in September.

ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.

1717 K St NW, Suite 900 | Washington, DC | 20006 ;Tel: (202) 393-5725 | Fax: (202) 899-2621 

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