2020 Preliminary Program

September 16 
All times are in EDT

What's Your Story?

 Time Topic Speaker(s)
 11:00 am Welcome Lisa Entrikin, Rock River Blood Center
 11:05 - 11:25 am The Art of Story Telling Kevin Shipley, Gulf Coast Regional Blood Center
 11:25 - 11:40 am  Elevate Your Copywriting Allie Jones, Illuminated Marketing
 11:40 - 11:50 am  How to Use Grammarly to Improve Your Outcome  TBD
 11:50 am - 12:30 pm Lunch/Stretch Break  
 12:30 - 12:50 pm Organic Growth Tara Scott, Lindsay Hix, and Acacia Strube, Oklahoma Blood Institute/Thank The Donor Program

 1:00 - 1:35 pm Engaging the Media and Press Release Creation (hands-on) Susan Forbes, OneBlood

 1:35 -1:55 pm Developing an Internal Communication Process and Preparation (breakouts will be done based on donor center size)

 Jennifer Charbonneaux, Vitalant

Holly Shuford, Shepeard Community Blood Center

 2:00 - 2:45 pm What Makes a Video Go Viral? Case Study and Insight From the Pros.Amy Friemoth, Versiti

Robert Nelson, Google

 2:45 - 3:00 pm Wrap-Up  


September 23

Channeling Your Donors

 Time Topic  
 11:00 - 11:30 am Welcome and Defining Your Donors/Personas  Amanda Farrell, ConnectLife
 11:30 - 12:10 pm Choose Your Own Adventure: Choose a topic that most interests you and join with others on diving deeper into the topic and brainstorming strategies to implement at your center. Breakout rooms include TV advertising, texting strategies, and telemarketing.

 Theresa Pina, Gulf Coast Regional Blood Center

Sarina Swan and Candy Acosta, Vitalant

Deb Chapman and Meghan Watkins, Carter BloodCare

 12:10 - 12:30 pm Case Study on How to Use TV, Texting and Telemarketing Kara LeBlanc, Rhode Island Blood Center
 12:30 - 1:15 pm Lunch/Stretch Break  
 1:15 - 1:55 pm Is there an APP for that? Utilizing mobile apps and your website to improve the user experience.  Asuka Burge, New Zealand Blood Services
 1:55 - 2:15 pm Digital Platform Redesign Vitalant

 2:15 - 3:15 pm Developing an Effective SEM Campaign and Using Your Analytics to Change Course  Robert Nelson, Google
 3:15 pm  Wrap-Up  


September 30

How Social is Your Social?

 Time Topic  Theresa Pina, Gulf Coast Regional Blood Center
 11:00 am Welcome and Recap  
 11:15 - 11:45 am Facebook Donor Tool  Hema Natarajan, Facebook

 11:45 am - 12:45 pm

Case Studies:

  • Facebook - Using Facebook Live, Facebook Groups
  • Instagram - Pods, Utilizing Stories
  • Twitter - Media Connections, Host Groups
  • Influencers

 Heather Georgoudiou, OneBlood

Kellye Moran, Gulf Coast Regional Blood Center

 Laurent Paul Menard and Cartherine Viau, HemaQuebec joined by influencer Laurent Duvernay-Tardif,MD,  Kansas City Chiefs

 12:45 - 1:30 pm Lunch/Stretch Break  
 1:30 - 2:30 pm Exploring New Platforms - We will provide an overview of the latest platforms then take a look at attendee submitted use cases. This will be a great opportunity to brainstorm strategies on how these platforms can work for your donor center. 

 Aviva Klein and Olivia Nasef, University Blood Initiative

Various attendees will be presenting their submissions.

 2:30 - 2:45 pm Design on a Budget: Canva Overview   Jeanette Brown, America's Blood Centers/ADRP

 3:00 - 3:30 pm Deploying Strategies With Minimal Staff  Heather Georgoudiou, OneBlood
 3:30 - 4:00 pm Closing Session  Theresa Pina, Gulf Coast Regional Blood Center and Amanda Farrell, ConnectLife

ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.

1717 K St NW, Suite 900 | Washington, DC | 20006 ;Tel: (202) 393-5725 | Fax: (202) 899-2621 

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