Educating & Empowering Blood Center Professionals Worldwide

Public Awareness Resources

Sickle Cell Awareness Month

September is National Sickle Cell Awareness Month, designated by Congress to help focus attention on the need for research and treatment of sickle cell disease. ADRP is partnering with the Sickle Cell Disease Association of America for 2021. Through a grant from Terumo Blood and Cell Technologies, ADRP Public Awareness Committee created and released English and Spanish versions of social graphics, videos, and more. Please visit a more expansive list of resources under our Diversity and Inclusion Resources page.

  • Please use the following hashtags: #sicklecellmatters2021 ; #sicklecellawarenessmonth ; #SCDSCTMatters ; #SickleCell
  • Facebook and Instagram graphics and stories, in English and Spanish. (View in a Google drive).
  • Video, in two sizes, highlighting the need for a diverse blood supply. (View in Google drive).
  • CDC resources on Sickle Cell Disease. 
  • Georgia Health Alliance, My Sleeves Up

Videos and Graphics

PSA Toolkit

Have you ever had a bad day? You know the one where you need more donors, blood drives are canceled, the weather is rainy, and hospitals call for more blood you may not even have. We’ve all had those days. Our donors have bad days too, and we can be the solution to turn their day around. Through a grant from Terumo Blood and Cell Technologies, ADRP is releasing the the first of many educational videos and resources.  Video and graphic files are too large to post here, they are all hosted in a Google drive. If you are unable to access the drive, please contact

This package includes:

  • High-quality full production commercial, with audio files
  • Toolkit on how to add your logo to the video, upload to YouTube, your website, and social media outlets, and how to run a digital media ad.
  • Social media graphics in English and Spanish.
  • Template letters to use with local representative and with broadcast stations to run the PSA.

Additional resources will be added throughout the year.

World Blood Donor Day

Celebrated yearly on June 14,  countries around the world celebrate World Blood Donor Day (WBDD). The event serves to raise awareness of the need for safe blood and blood products and to thank voluntary, unpaid blood donors for their life-saving gifts of blood. Italy is the sponsor country for 2021 and the theme is Give Blood and Keep the World Beating. You can find events and resources from Italy in celebration of WBDD here

Additional Resources

National Blood Donor Month

A robust toolkit is created every year for blood centers across the county to customize and implement into their current communication plans. View the graphics from 2021 and stay tuned for updated graphics Fall 2021. 

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ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.

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