On October 18 &19 2017, the Austrian Red Cross in Vienna hosted an international workshop on Content Marketing. Participants were from 6 countries: Finland, United Kingdom, Germany, Switzerland, The Netherlands and Austria. And together they represented more than 10 blood services. These 2 days were all about sharing knowledge, ideas and best practices. Several blood services presented some of their work, like how they use social media or (online) donor magazines. And there were some non-blood bank speakers that talked about how to create a successful campaign and the use of loyalty programs. In between the presentations the participants did some group work, creating a content strategy together and a brainstorm on how to retain first time donors.
This wasn’t the first time that some countries in Europe worked together, and it won’t be the last time! A new meeting, with a new topic, will be organized prior to the European Conference on Donor Health Management, September 2018 in Copenhagen (Denmark).