Save the Humans campaign enlists pets to boost blood donations

Tue, December 04, 2018 9:06 AM | Steve Bolton

By Michaela Gibson Morris Daily Journal Nov 23, 2018

To inspire more blood donations, Vitalant has enlisted furry, fluffy social media darlings to share their message.

A famous cat, an adorable French bulldog and a fluffy duckling are all a part of the national Save the Humans campaign launched last week by the network of blood donation centers.

“We have our own army of cute animal friends,” said Julie Scott, Vitalant senior director of donor marketing. “It think it will resonate with a lot of donor groups.”

The campaign started last week with the help of Coby the cat, who has 1.3 million followers on Instagram. In the first two days, 50,000 people liked the cat’s video urging people to “Give Blood, Save the Humans.”

When scrolling through social media, people often pause on pet pictures. Studies done in the UK found that people donate more to charities that benefit animals, Scott said.

Along with Coby, the campaign features puppies, ducklings, a hedgehog, a sloth and cow. “It’s quite a menagerie,” Scott said.

While the campaign is fun, the purpose is serious. “It is really all about the patients we serve,” Scott said. They need donors to make that happen.

“It’s blood on the shelf that saves lives,” Scott said. The hope is the Save the Humans campaign will move people to donate for the first time or to return more regularly.

ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.

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