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  • Tue, January 10, 2017 8:17 AM | Steve Bolton

    OneBlood, the local not-for-profit blood center serving most of Florida and into parts of Georgia, Alabama and South Carolina is using live social media capabilities on a regular basis and as a result, the blood center is experiencing increased engagement with its content.

    “Social media has always been a powerful tool to speak directly with your audience.  With the introduction of Facebook Live the ability to instantaneously communicate with your viewers in real-time and share important information with them live takes communicating to a new level,” said Susan Forbes, Vice President of Marketing and Communications for OneBlood.

    Over the summer when the blood center found itself intertwined in worldwide media coverage following the Orlando tragedy at the Pulse nightclub, the OneBlood Marketing & Communications team turned its website and social media channels into a live newsroom.  They created live reports, took people behind-the-scenes, showed what to expect upon arriving at a donor center and explained the importance of making online appointments. “During the darkest of times, blood donation became a way for people to help, and we needed to make sure we kept them informed on how to do that,” said Forbes. People were paying attention to the messaging and as a result, more than 400,000 people visited and thousands of appointments were made that week.

    The team went into breaking news mode again when Hurricane Matthew was barreling towards Florida in October. They took to the online airwaves to stress the urgency for a ready blood supply before, during and after the storm.  The team produced live shots from Biologics, showcased the massive operational efforts underway, spoke with donors live in the donor room and stressed the need for people to donate.  Their live coverage prior to the storm reaching nearly 44,000 people and shared nearly 200 times.

    Once the storm passed, the OneBlood team was back on-the-air again, communicating where people could donate and what blood types were needed.

    In addition to breaking news situations, OneBlood is also producing live, one-on-one interviews with blood recipients. They’re going live on college campuses, at television station blood drives and even from the track at the Daytona International Speedway. 

    “We have entered a new era of communicating. Advances in social media and the ability to go live instantly provide tremendous capability for blood centers to stay connected with their audiences in new and compelling ways,” said Forbes.

  • Mon, December 05, 2016 9:09 AM | Steve Bolton

    Enhancing your career just got easier with the introduction of a new website designed to help ADRP subscribers take advantage of the many benefits offered to them, including access to educational resources and additional networking opportunities.

    The new ADRP subscriber-based website,, helps ADRP subscribers find benefits offered to them within one centralized online location. The website is optimized for mobile devices and tablets, making it easier to navigate on the go, and intuitively designed for a seamless experience. Subscribers can search for recruitment or collections resources, network with their industry friends via new forums and update their subscription or profile.

    “ADRP subscribers are engaged technology users,” said Christine Hayes, ADRP President, “These resources were developed to help the ADRP community easily find and use the benefits available to them and get the most out of their subscription.”

    The new website allows users to customize their profile and share it within the subscriber directory. Via the new website, users can also access educational content regarding blood donor recruitment, marketing, collections and other areas of the donor experience.

    “ADRP has always been about education and networking,” said Hayes. “Creating a user-optimized experience was a natural next step in providing them quick and convenient access to their ADRP subscriber benefits, especially new ways to connect with others in the industry.”

    The new website also offers an optimized subscription renewal process that allows users to update their subscription for 2017 quickly and easily. ADRP offers annual subscriptions for only $85 per year ($65 per year for ABC members), which provides access to all subscriber-only content, free webinars and discounts to the annual ADRP conference.

    “Two of our primary goals with this site were to make accessing benefits easier and to provide a personalized experience for our subscribers,” Hayes added. “With the database style website, ADRP subscribers can register for upcoming webinars or conference. We think users will appreciate the additional value the site offers.”

    To take advantage of benefits and services offered to ADRP subscribers, or to find out about all the ADRP benefits, visit

  • Sat, November 19, 2016 12:35 PM | Steve Bolton

    Each year, ADRP recognizes those who have contributed to the donor experience and related professions by demonstrating outstanding service, accomplishments or leadership. This year, ADRP encourages blood centers to nominate individuals for one of the following awards:

    Individual Awards:

    • Donor Recruiter of the Year Award
    • Rolf Kovenetsky Leader of the Year Awards for Collections or Recruitment Supervisors, Managers or Directors
    • Donor Collections Team Member Award
    • Ron Franzmeier Lifetime Achievement Award

    Organization Awards:

    • Media Partner of the Year Award
    • Blood Drive Awards (for most creative and most productive blood drives)
    • Humanitarian Service Award (awarded to a community organization)
    • School Blood Drive Award (high school or college)

    For eligibility criteria and more information, visit

    Submit a nomination now.

  • Sat, November 19, 2016 12:33 PM | Steve Bolton
    To continue participating in ADRP webinars and the many other benefits offered, register for your 2017 annual ADRP subscription. Subscribers receive savings on conference registration, free ADRP webinars and educational content, and the NEW ADRP recruitment and collections Listserv. You will also receive access and discounted pricing to ABC’s Professional Institute (API).
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ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.

1717 K St NW, Suite 900 | Washington, DC | 20006 Tel: (202) 393-5725 | Fax: (202) 393-1282 

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