Program

Subject to change.

May 10-13, 2022

Phoenix, az

Session Descriptions

Solution Session: Join us as we collaborate with our industry partners to work on solutions that enhance donor center efficiency and the overall donor experience.

Abstracts: A one-hour in-depth presentation with Q&A on a specific topic

Roundtables: Select a topic and join others in an intimate setting and walk away with ideas to implement back in the office.

Quick Hits: Fast-paced presentation to jumpstart action.

Crowd Sourced Solution Sessions: New for 2022! This is your chance to get creative, think outside the box and join your colleagues in a high-energy session where there is no presentation, only ideas. There are five topics to choose from, so get ready to roll up your sleeves and settle in to find the next big idea in our industry.

Register today.

May 10

Pre-conference Workshop: 11:00 am - 12:30 pm

Time	Topic
11:00 am - 12:30 pm	SOLD OUT Pre-Conference Workshop: Through Your Donors' Eyes: Using personas for journey maps Pan Phyu, Canadian Blood Services  Sponsored by Terumo Blood and Cell Technologies
1:00 - 2:00 pm	Opening Session
2:00 -2:15 pm	Break
2:15 - 3:45 pm	Next Generation Learning: The future of blood donation and education Amanda Farrell, Connect Life; Phil Sanfratello, Vitalant; Nicole Pineault, Rhode Island Blood Center NYBCe; Holly Yates, ImpactLife
3:45 - 4:00 pm	Break
4:00 - 5:00 pm	A Growth Mindset – Focus on Success Rather Than Barriers Toni Ann Mills, Senior Director Global Learning and Development Blood centers today face a multitude of challenges from donor retention to staffing to keeping up with component demand shortages.  In this high energy session, you will discover the key to moving from a fixed mindset to a growth mindset and the belief in the ability to grow and learn and that a challenge is just that a challenge – not a fence that stops you. Sponsored by Fresenius-Kabi
5:00 - 6:30 pm	Expo Opening and Reception

May 11

ADRP Awards Presentation and Breakfast: 8:00 - 9:30 am

Time	Topic	Topic	Topic
9:45 - 10:45 am	Abstract: Physician Communicators: Utilizing Blood Center Medical Directors to Increase Blood Collections Alecia Lipton, and David Oh MD, Hoxworth Blood Center	Abstract: Implementing 4 Pillars of Leadership Into Your Organization: Passionate leadership, talent leadership, transformational leadership and focused leadership Dawn Kaiser, Penny Schroeder and Amy Smith, Versiti	Abstract: New Promotion to Reach New Donors: Blood for a Brew, new idea for difficult times  Bryan Shepherd, Mary Moore, Blood Bank of Delmarva
10:45 am	Break
11:00 - 11:30 am	Solution Session - Overcoming blood donation barriers Loran Nordgren, PhD, Kellogg School of Management Sponsored by Abbott	Solution Session - Bringing Donors Into Your Lifesaving Team: New Tools to Build Donor Engagement Avery Krouse, Manager, Recruitment Efforts Sponsored by Invita Healthcare	Solution Session - 3 Million Texts & 250k Donors Later: What we've learned Greg Gossett, and Dave Leitch Sponsored by HealthAware and Branch Analytics
	Solution Session - Partnered Engagement Solutions Jennifer White, Product Manager Sponsored by IT Synergistics
11:35 am - 12:00 pm	Quick Hits: How Using Influencers Has Changed Our Engagement Strategy  Andrew Harris, Welsh Blood Services	Quick Hits: Promotion on a Rooftop Ben Prijatel, LifeShare Blood Center	Quick Hits: Be a Sport. Donate Blood: Paradigm Continues to Shift  Justin Martin, Blood Bank of Hawaii
12:00 - 1:00 pm	Lunch in the Exhibit Hall
1:00 - 2:00 pm	Abstract: We Can Have It All - An engaged workforce leads to optimal productivity Marisa Saint Martin, OneBlood	Abstract: Living the Dream, or Your Worst Nightmare? Training for the Opportunities and Challenges of Public Engagement  Jim Watts, Kirby Winn, ImpactLife	Abstract: Rethinking High School Engagement  Brianna Heilman,  MEDIC Regional Blood Center
2:05 - 3:05 pm	Abstract: Building Better Partnerships by Giving Back  Kevin Shipley Esmeralda Ancelmo-Walker, Gulf Coast Regional Blood Center	Abstract: Corporate Games Partnership Brings in Summer Blood Donors Kyle Charles, Danielle West, LifeServe Blood Center	Abstract: 5 Ways to Increase Platelet Donation Frequency  Erica Newhard, Angel Pillet, Vitalant
3:05 - 3:30 pm	Specialty Break in the Exhibit Hall (exhibits will close at the conclusion of this break)
3:30 - 5:00 pm	A Discussion Panel with Awards Winners Why is it Challenging to Recruit Donor from Communities of Color and Underserved Communities  Dr. Yvette Miller, American Red Cross
5:30 - 8:30 pm	Rooftop Networking Reception - Must add-on during registration.

May 12

8:30 - 9:35 am Roundtables: Due to the nature of the roundtables, to ensure the highest value of interaction, we will repeat each topic once so attendees can rotate after 30 min. 

Roundtables Topics (30 min)

• Let's Talk About It: Why Talking About Race Matters - Dr. Yvette Miller, American Red Cross
• Unity in the Community: Engaging a New Generation of Donors, Donna Teuscher, Community Blood Center
• Challenge Coin Award, Phil Maxfield, LifeShare Blood Center
• Phlebotomy Assistant Program, Jessy Dershem, Oklahoma Blood Institute
• The Power of PR: Turning the Negative of MSM Deferrals into a Positive PR Moment, Jackie Marschall, Cara Nicolas, Hoxworth Blood Center
• Creating a Complete Customer Service Platform with LiveChat, Danielle West, LifeServe Blood Center
• Partners for Life Champion and Super Champion APP for Team Champions and Ethnically Diverse Champions, Danielle Leguard-White, Canadian Blood Services
• Introducing the Blood Emergency Readiness Corps (BERC) Program, Nelson Hellwig, ACTS
• Donor Recruitment Staff Challenges, Jim Watts, ImpactLife, Brittany Sigel, Vitalant
• Drive Organizational Value and Sustainable Success through Marketing Operations, Suzanne Joiner, Vitalant 

9:45 - 10:30 am Crowd Sourced Solution Sessions: Due to the nature of these highly interactive sessions, there are five topics to choose from. Each topic will have two different rooms to participate in. 

• Managing Appointments, Show Rates and Walk-ins
• Recruitment and Retention of Phlebotomists
• Utilizing volunteers
• Minimizing Blood Shortages and Appeals
• How to Manage High School Cancellations

10:45 am - 12:00 pm: Closing Session

You're Not Alone: Data that drives decisions

You won't want to leave early and miss this last session. Aggregate data will be shared from research collected in 2022 and it is your chance to see how your center compares, identify areas where you are leading the industry and areas where improvement may be needed.

Speakers: Amanda Farrell, ConnectLife; Theresa Pina, Gulf Coast Regional Blood Center; and Hunter Shaffer, Blood Centers of America