ADRP Webinar: Shifting from Uncertainty to Innovation in Donor Services
Uncertainty has become the new norm due to COVID-19. But these challenging times have also created innovation, both in how we manage our ever-changing calendars and how we navigate our teams. This session will provide insight into tactical adjustments that were developed, as well as how teamwork continues to be critical during these times.
Presenters: Jennifer Kaluza, Production Planning for Innovative Blood Resources, Kenda Burnham, Senior Director of Donor Recruitment, and Cindy Lusby, Senior Director of Donor Room Services, Blood Center of the Ozarks.
ADRP Digital Marketing Solutions Virtual Master Class
Over three days you will be able to focus on various areas to help you kick your strategies up a notch.
Day 1 - What's Your Story?
What are the best strategies for telling your story to the audience? Tips for copywriting, effective press releases, video creation and engaging the media.
Day 2 - Channel Your Donors
Spend the day learning to identify who your donors are and how to reach them through effective SEM, mobile apps and more.
Day 3 - How Social is Your Social?
Hear from industry experts on how they use various outlets to reach current and prospective donors, designing on a budget and how to deploy effective strategies with minimal staff.
No refunds will be offered for the 2020 ADRP Digital Marketing Solutions Virtual Master Class. Registrant substitutions are accepted.
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ADRP is offering REGISTRATION DISCOUNTS for subscribers to the 2020 ADRP Annual Conference in Phoenix, AZ in the beautiful Hyatt Regency Hotel for only $575 (regularly $695).
Please note: ADRP cannot offer registration refunds within 30 days of conference.
ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.
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