The population of the United States continues to become more diverse, yet the majority of blood donors are Caucasian. As the population demographics change, blood centers must focus on recruitment and retention of donors from underrepresented communities to maintain a safe and adequate blood supply. This session will review data from the U.S. census and the BEST Collaborative, discuss challenges of recruiting in underrepresented communities (African American, Hispanic, and Asian communities), and highlight blood centers with successful recruitment and retention programs.
American Red Cross
Yvette Marie Miller, M.D.
American Red Cross
Yanyun Wu, M.D. PhD
This presentation will cover the best practices for capturing the power of your data to design a recruitment strategy laser focused on the demand for products in your market. We will explore the highly anticipated Analytics Module to create a collection roadmap designed to take the stress out of responding our community’s blood needs.
We will be sharing our perspective on why adoption of the Hemasphere Analytics Module is important to your business strategy and how to use your hospital demand data to evolve your recruitment strategy to include automated plasma collections.
The session will wrap up with a robust discussion about YOUR needs as we design our future releases.
The session will focus on knowledge sharing in the following areas:
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ADRP is offering REGISTRATION DISCOUNTS for subscribers to the 2019 ADRP Annual Conference located in Indianapolis, IN in the beautiful Hyatt Regency Hotel for only $575 (regularly $695).
Please note: ADRP cannot offer registration refunds within 30 days of conference.
Sign up to sponsor or exhibit at the 2019 ADRP Conference in Indianapolis May 14 - 16.
Idea Expo is OmniSource Marketing Group's annual product showcase and collaboration event. Come see and touch the newest and most innovative promotional items while discussing your brand objectives with our team. Walk away with samples and great ideas for holidays, client gifts, employee appreciation, recruiting events, trade shows, and so much more!
(Attendees will be shuttled from the Hyatt Regency to Lucas Oil Stadium following ADRP Closing Session.)
Hosted by ADRP Sponsor, OmniSource Marketing Group
ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.
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