Topics and speakers include:

  • The “License to Save Lives” campaign, low-budget but highly effective “guerrilla” marketing strategy that resulted in a 20 percent increase in new donors. Eva Petra Gómez Sjunnesson, Blood and Tissue Bank (Balearic Islands, Spain)
  • Artificial Intelligence (AI) in blood donation: Implementation of an automated and efficient system to optimize the call of donors in three hospitals in Catalonia. Iris Garcia, PhD, Blood and Tissue Bank (Catalonia)
  • Voices in Action: How community leaders amplify our voice. Chelsey Smith, New York Blood Center Enterprises
  • Using AI to increase efficiency on social media (while staying human and full of empathy)? Yes we can. Patrice Lavoie, Héma-Québec
  • Plasmattaque: A successful friendly competition between universities. Brigitte Bernier, Héma-Québec
Publish Date / Last Revised
November 13, 2024
Resource Type
Topic / Pillar
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