2024 International Showcase

Topics and speakers include:

• The “License to Save Lives” campaign, low-budget but highly effective “guerrilla” marketing strategy that resulted in a 20 percent increase in new donors. Eva Petra Gómez Sjunnesson, Blood and Tissue Bank (Balearic Islands, Spain)
• Artificial Intelligence (AI) in blood donation: Implementation of an automated and efficient system to optimize the call of donors in three hospitals in Catalonia. Iris Garcia, PhD, Blood and Tissue Bank (Catalonia)
• Voices in Action: How community leaders amplify our voice. Chelsey Smith, New York Blood Center Enterprises
• Using AI to increase efficiency on social media (while staying human and full of empathy)? Yes we can. Patrice Lavoie, Héma-Québec
• Plasmattaque: A successful friendly competition between universities. Brigitte Bernier, Héma-Québec