Blood Donors’ Preferences Toward Incentives for Donation in China

Authors

Yu Wang, MSc^1,2,3; Peicong Zhai, MSc⁴; Shan Jiang, MSc⁵; Chaofan Li, PhD^1,2,3; Shunping Li, PhD^1,2,3

Key Points

Question  What are the preferences of blood donors toward nonmonetary incentives, and how can these preferences inform the design of effective incentives to encourage blood donation?

Findings  This survey study of 477 blood donors identified the blood recipient as the most significant factor in motivating donations. Respondents prioritized designating family members as recipients and valued comprehensive health examinations and higher gift values; distinct preference patterns emerged among various donor subgroups.

Meaning  Understanding donor preferences can inform the design of targeted, nonmonetary incentive policies that effectively encourage blood donations and contribute to self-sufficiency in safe blood and blood products.