Engaging blood donors as advocates Social media preferences and associations with marketing

Background:

Various critical medical procedures would become impossible
without blood donations—saving lives in emergencies, surgeries, and chronic
conditions like thalassemia. Therefore, it seems crucial to enhance donor
recruitment and ensure blood supply. For this, we rate donor motivations and
explore associations between donors’ engagement with marketing stimuli and
willingness to participate in donor recruitment. To help design tailored marketing
strategies, this study examines age-specific social media preferences for
promoting blood donation.