Deferred Donor Toolkit

This toolkit is designed to help blood centers:

• Understand donor perceptions and knowledge gaps around
  deferrals.
• Implement effective communication strategies to reduce
  negative feelings.
• Introduce research opportunities and alternative pathways to
  keep donors engaged.
• Equip staff with the language, tools, and training needed to
  turn deferrals into opportunities.

The goal is simple: no donor left behind.

Thank you for Gulf Coast Blood for creating this resource