Deferred, Not Lost: Data-Driven Strategies for Re-Engaging Low-Hemoglobin Deferred Donors

Presented by Tara Matheson, Mary Guyton, Emily Roebuck, Allie Van Dyke

Executive Summary
Low-hemoglobin deferrals account for a significant portion of temporary donor deferrals across the blood collection industry. Although these donors are often highly motivated to give blood, many do not return after experiencing a deferral.
Recognizing this challenge, ImpactLife partnered with Delcon/OpenChair to evaluate whether targeted, personalized communication could improve donor recovery and increase successful return donations among low-hemoglobin deferred donors.
The initiative demonstrates that deferred donors represent a valuable and recoverable donor segment. Strategic communication delivered at the right time can significantly improve donor re-engagement, appointment scheduling, and successful donation outcomes.