How to Get the Most out of Donor Promotions and Incentives

While our mission is to provide life-saving blood donations to patients, we all know what a difficult task that can be. Many times our donors have an altruistic attitude about giving, but other times we depend on promotional items and local partnerships to engage our donor base. But where do you start? How do you know what appeals to your local life-savers? In this webinar, you will hear from Gulf Coast Regional Blood Center and Versiti on how they have been able to successfully engage at a local community level and organizationally. Additionally, FCI, will focus on promotional items that speak to our donors and what creative culture they are seeing at this time.

Presenters

• Ramona Contreras, Marketing Director, Gulf Coast Regional Blood Center
• Anita Shepard, Regional Donor Recruitment Manager, Versiti
• Rebecca Howard, Vice President of Marketing, FCI
• Amy Eaton, Vice President of Creative Development, FCI
• Julie Ontiveros, Vice President of Business Development, FCI