Marketing Insights to Drive Change

Speaker Riley T. Krotz, Ph.D., shared his insights on “Saving Lives in the Social Media Era: Increasing Blood Donations.” Dr. Krotz is an award-winning marketing professor at Florida State University exploring blood donations, frontline employees, and public policy. Professor Krotz’s research has appeared in marketing and supply chain management’s most prestigious academic Journals and has received over $200,000 in grant funding from globally recognized organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, and the American Antitrust Institute.

The webinar closed celebrating the 2024 ADRP Marketing Showcase winners!