Recruit, Retain, & Realize the Impact

This webinar discussed targeted tactics recently used in the industry and the observed results. Some tactics that were discussed are recruitment and retention of first-time donors, the use of AI in recruitment, and fostering employee engagement through creativity and embracing that our collection team members have a front-row seat to our lifesaving work.

Speakers:

Adam Testa – Strategic Communications Manager – Vitalant
John Eben – Manager, Marketing Insights and Operations – Versiti
Kelli Rai Smith – Director, Training and Customer Experience – Versiti
Tara Matheson – Director, Donor Recruitment – ImpactLife