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Featured Resources
Discover our handpicked selection of resources, showcasing the most impactful and timely materials on this topic.
U.S. Blood Donation Statistics and Public Messaging Guide
Download the definitive guide to U.S. blood donation and public messaging, where you can explore over 40 verified statistics that offer crucial insights into America’s blood supply and its donors.…
Spanish Donor Recruitment Strategies
¡Si Se Puede! Join us to hear how blood centers use creative marketing, donor service training, and translation services to create better experiences for their Spanish-speaking donors. Speakers: Ramona Moise,…
Vein to Vein: A High School Biology Education Program
How can we ensure that blood is available for all those in need and create a safe and sustainable blood supply for our nation? The effort starts with you. Throughout this…
Case Studies
Explore our comprehensive collection of case studies, offering real-world insights and practical solutions.
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
Case Study Unveiling the Power of Personal Stories in DEI
Diversity, Equity, and Inclusion (DEI) initiatives have become a cornerstone of modern workplace culture. However, the true essence of DEI lies not in corporate policies alone, but in the rich…
Case Study: Recruiting Minority Donors
Blood donation is a critical aspect of healthcare, but many blood centers struggle to attract diverse donors. This blog post explores effective strategies for recruiting minority blood donors, focusing on…
Data & Research
Access cutting-edge studies, statistical analyses, and evidence-based findings from ADRP and our members to inform your work and decision-making.
U.S. Blood Donation Statistics and Public Messaging Guide
Download the definitive guide to U.S. blood donation and public messaging, where you can explore over 40 verified statistics that offer crucial insights into America’s blood supply and its donors.…
Media & Communications
Explore our collection of social media resources, including best practices, engagement strategies, and content ideas.
FDA’s Move Toward Individual Donor Assessment
Contents in this toolkit include: Social Media Document on the history of this change Video on blood and LGBTQ+ organizations working together Human Rights Campaign (HRC) Foundation data GLAAD’s State of…
Donor Diversity Videos
This video highlights the need for a diverse donor base and blood supply. Centers are encouraged to add their logos to this video and share it across their social media…
Turn Your Day Around PSA
Have you ever had a bad day? You know the one where you need more donors, blood drives are canceled, the weather is rainy, and hospitals call for more blood…
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Webinars
Access our comprehensive webinar library, featuring expert-led sessions on the latest developments and industry trends.
2024 International Showcase
Topics and speakers include: The “License to Save Lives” campaign, low-budget but highly effective “guerrilla” marketing strategy that resulted in a 20 percent increase in new donors. Eva Petra Gómez…
Spanish Donor Recruitment Strategies
¡Si Se Puede! Join us to hear how blood centers use creative marketing, donor service training, and translation services to create better experiences for their Spanish-speaking donors. Speakers: Ramona Moise,…
You Can Be the Difference
This session will discuss the difference that patient advocacy organizations like Sickle Cell Disease Association of America (SCDAA) and individuals can make to ensure that African American donors support patients…
ADRP Insights
ADRP Insights are multi-faceted resources developed by ADRP that consolidate diverse content on specific topics to provide an industry-wide perspective.
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
Vein to Vein: A High School Biology Education Program
How can we ensure that blood is available for all those in need and create a safe and sustainable blood supply for our nation? The effort starts with you. Throughout this…
External Social Science Research
Explore a diverse collection of open access and member-only social science research from think tanks, government agencies, non-profits, and more.
The prototypical UK blood donor, homophily and blood donation: Blood donors are like you, not me
Authors: Eamonn Ferguson, Sarah Bowen, Richard Mills, Claire Reynolds, Katy Davison, Claire Lawrence, Roanna Maharaj, Chris Starmer, Abigail Barr, Tracy Williams, Mark Croucher, Susan R. Brailsford Background and Objectives Homophily represents the extent to which people feel others are like them…
A randomized controlled trial of post-donation communication materials to increase donor return following a vasovagal reaction
Full article available for purchase Authors Amanda Thijsen, Carley N. Gemelli, Tanya E. Davison, Barbara Masser Abstract Background Vasovagal reactions (VVRs) are one of the primary reasons for people to stop donating blood.…
Confronting the challenge of gender nonconforming donors: A blood center’s three-year experience
Full article available for purchase in link provided Authors Vanessa Reynolds, Nancy L. Van Buren, Jed B. Gorlin Abstract Background Blood center organizations (BCOs) have traditionally offered two gender choices (male or…
All Donor Diversity Resources
Explore our complete collection of resources, including case studies, research data, social media content, webinars, toolkits, and ADRP Insights, all conveniently accessible in one comprehensive category.
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
Case Study Unveiling the Power of Personal Stories in DEI
Diversity, Equity, and Inclusion (DEI) initiatives have become a cornerstone of modern workplace culture. However, the true essence of DEI lies not in corporate policies alone, but in the rich…
Case Study: Recruiting Minority Donors
Blood donation is a critical aspect of healthcare, but many blood centers struggle to attract diverse donors. This blog post explores effective strategies for recruiting minority blood donors, focusing on…
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