ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores innovative strategies being employed by blood centers to address these challenges and ensure a stable blood supply.
E-Book Topics:
- Introduction: The Challenges Facing Blood Centers
- Creative Campaigns to Engage Donors
- Leveraging Community Partnerships
- Harnessing Technology and AI
- Targeting Youth and Diverse Populations
- Conclusion: Building a Sustainable Donor Base
We would like to thank the blood center professionals who shared their experiences and insights, which form the basis of this e-book. Their willingness to collaborate and share best practices is vital to advancing the important mission of blood donation worldwide.
April 10, 2025
Search Resources
Share your organization’s tools, insights, or best practices with the ADRP community. Submit your resource to info@adrp.org.
Related Resources
Enhancing the Deferred Donor Experience: Lessons from Qualitative Research on Temporary Blood Donor Deferral
Presented by Shana D. Hughes, PhD, MPH; Rishika Mundada, BS; Suzanne M. Joiner, BA, BA Executive Summary Temporary donor deferrals are a routine part of blood collection operations, yet they…
Deferred, Not Lost: Data-Driven Strategies for Re-Engaging Low-Hemoglobin Deferred Donors
Presented by Tara Matheson, Mary Guyton, Emily Roebuck, Allie Van Dyke Executive Summary Low-hemoglobin deferrals account for a significant portion of temporary donor deferrals across the blood collection industry. Although…


