ADRP Annual Conference Insights: The Future of Blood Donation: Why Diversifying the Donor Base Matters and How Every Organization Can Start
At the 2026 ADRP Annual Conference in Minneapolis, Vitalant’s May Dobbins, Sr. Corporate Director of Belonging & HR Transformation, and Erica Newhard, Sr. Director of Marketing, delivered a compelling case: donor base diversity isn’t just an equity initiative — it’s a sustainability imperative.
This article is based on a presentation at 2026 ADRP Annual Conference presented by May Dobbins & Erica Newhard, Vitalant.
July 23, 2026
Search Resources
Share your organization’s tools, insights, or best practices with the ADRP community. Submit your resource to info@adrp.org.
Related Resources
Enhancing the Deferred Donor Experience: Lessons from Qualitative Research on Temporary Blood Donor Deferral
Presented by Shana D. Hughes, PhD, MPH; Rishika Mundada, BS; Suzanne M. Joiner, BA, BA Executive Summary Temporary donor deferrals are a routine part of blood collection operations, yet they…
Deferred, Not Lost: Data-Driven Strategies for Re-Engaging Low-Hemoglobin Deferred Donors
Presented by Tara Matheson, Mary Guyton, Emily Roebuck, Allie Van Dyke Executive Summary Low-hemoglobin deferrals account for a significant portion of temporary donor deferrals across the blood collection industry. Although…


