ADRP Annual Conference Insights: The Future of Blood Donation: Why Diversifying the Donor Base Matters and How Every Organization Can Start

At the 2026 ADRP Annual Conference in Minneapolis, Vitalant’s May Dobbins, Sr. Corporate Director of Belonging & HR Transformation, and Erica Newhard, Sr. Director of Marketing, delivered a compelling case: donor base diversity isn’t just an equity initiative — it’s a sustainability imperative.

This article is based on a presentation at 2026 ADRP Annual Conference presented by May Dobbins & Erica Newhard, Vitalant.