ADRP Annual Conference Insights: Working in Sync Creating a Nationwide Call to Action

New York Blood Center Enterprises (NYBCe) developed its 2025 National Blood Donor Month campaign as its largest coordinated, multi-state public relations initiative to date. The campaign’s goal was to reposition blood donation from a reactive response to emergencies into a year-round civic responsibility, while increasing public awareness, stakeholder engagement, and donor participation across multiple markets.