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How Community Leaders Can Amplify Our Voice: Breaking Through the White Noise
In the bustling world of healthcare and humanitarian efforts, one organization stands out for its innovative approach to community engagement. The New York Blood Center Enterprises (NYBCe) and its divisions,…
Gratitude in Action: Celebrating Blood Donors and Developing Strategic Partnerships
During National Blood Donor Month2025, we honored blood donors and celebrated the influences that make our life- saving work possible. Hear from blood centers on unique ways they recognize the…
Unlocking the Power of Personal Stories
This National Blood Donor Month 2024 webinar explored strategies to regularly promote the authentic and impactful stories of blood donors and recipients. By listening you will gain valuable insights, effective…
Case Studies
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Creating a Successful College Blood Drive Plan: Lessons from the Trenches
In the high-stakes world of blood donation marketing, success isn’t just measured in pints—it’s measured in lives saved. As we dive into the intricacies of organizing blood drives on college…
Fostering Volunteerism: A Catalyst for Community Transformation
In an era where individualism often takes center stage, the power of collective action through volunteerism remains a beacon of hope for societal progress. As we delve into the intricate…
Active Altruism: Expanding Our Reach to Connect with More Donors
In the world of blood donation, reaching and engaging donors is an ongoing challenge. As demographics shift and consumer behaviors evolve, blood centers must adapt their strategies to maintain a…
Data & Research
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Media & Communications
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Creating a Successful College Blood Drive Plan: Lessons from the Trenches
In the high-stakes world of blood donation marketing, success isn’t just measured in pints—it’s measured in lives saved. As we dive into the intricacies of organizing blood drives on college…
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
How Community Leaders Can Amplify Our Voice: Breaking Through the White Noise
In the bustling world of healthcare and humanitarian efforts, one organization stands out for its innovative approach to community engagement. The New York Blood Center Enterprises (NYBCe) and its divisions,…
Webinars
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Gratitude in Action: Celebrating Blood Donors and Developing Strategic Partnerships
During National Blood Donor Month2025, we honored blood donors and celebrated the influences that make our life- saving work possible. Hear from blood centers on unique ways they recognize the…
2024 International Showcase
Topics and speakers include: The “License to Save Lives” campaign, low-budget but highly effective “guerrilla” marketing strategy that resulted in a 20 percent increase in new donors. Eva Petra Gómez…
Recruit, Retain, & Realize the Impact
This webinar discussed targeted tactics recently used in the industry and the observed results. Some tactics that were discussed are recruitment and retention of first-time donors, the use of AI…
ADRP Insights
ADRP Insights are multi-faceted resources developed by ADRP that consolidate diverse content on specific topics to provide an industry-wide perspective.
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
Vein to Vein: A High School Biology Education Program
How can we ensure that blood is available for all those in need and create a safe and sustainable blood supply for our nation? The effort starts with you. Throughout this…
External Social Science Research
Explore a diverse collection of open access and member-only social science research from think tanks, government agencies, non-profits, and more.
Incentives for plasma donation
Authors Elena Koch, Antonia Leiße, Besarta Veseli, Johannes Jensen, Marloes Spekman, Eva-Maria Merz, Edlira Shehu, Jean-Baptiste Thibert, Antoine Beurel-Trehan, Marion Leblond, Martin Oesterer, Philipp Kluge, Donata Forioso, Michel Clement Abstract Background and Objectives This work provides an overview of the incentives used for…
Using competition for plasma donor recruitment and retention: An Australian university case study
Free reading access to article in link provided Authors Jack Bryant, Torres Woolley, Tarun Sen Gupta, Kathleen Chell Abstract Background and Objectives Using evidence from one Australian university’s participation in the Vampire Cup…
Blood Donors’ Preferences Toward Incentives for Donation in China
Authors Yu Wang, MSc1,2,3; Peicong Zhai, MSc4; Shan Jiang, MSc5; Chaofan Li, PhD1,2,3; Shunping Li, PhD1,2,3 Key Points Question What are the preferences of blood donors toward nonmonetary incentives, and how can these preferences inform the design of effective incentives to encourage blood donation? Findings This…
All Donor Recognition Resources
Explore our complete collection of resources, including case studies, research data, social media content, webinars, toolkits, and ADRP Insights, all conveniently accessible in one comprehensive category.
Creating a Successful College Blood Drive Plan: Lessons from the Trenches
In the high-stakes world of blood donation marketing, success isn’t just measured in pints—it’s measured in lives saved. As we dive into the intricacies of organizing blood drives on college…
Fostering Volunteerism: A Catalyst for Community Transformation
In an era where individualism often takes center stage, the power of collective action through volunteerism remains a beacon of hope for societal progress. As we delve into the intricate…
Active Altruism: Expanding Our Reach to Connect with More Donors
In the world of blood donation, reaching and engaging donors is an ongoing challenge. As demographics shift and consumer behaviors evolve, blood centers must adapt their strategies to maintain a…
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