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Discover our handpicked selection of resources, showcasing the most impactful and timely materials on this topic.
How Community Leaders Can Amplify Our Voice: Breaking Through the White Noise
In the bustling world of healthcare and humanitarian efforts, one organization stands out for its innovative approach to community engagement. The New York Blood Center Enterprises (NYBCe) and its divisions,…
Gratitude in Action: Celebrating Blood Donors and Developing Strategic Partnerships
During National Blood Donor Month2025, we honored blood donors and celebrated the influences that make our life- saving work possible. Hear from blood centers on unique ways they recognize the…
Unlocking the Power of Personal Stories
This National Blood Donor Month 2024 webinar explored strategies to regularly promote the authentic and impactful stories of blood donors and recipients. By listening you will gain valuable insights, effective…
Case Studies
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Creating a Successful College Blood Drive Plan: Lessons from the Trenches
In the high-stakes world of blood donation marketing, success isn’t just measured in pints—it’s measured in lives saved. As we dive into the intricacies of organizing blood drives on college…
Fostering Volunteerism: A Catalyst for Community Transformation
In an era where individualism often takes center stage, the power of collective action through volunteerism remains a beacon of hope for societal progress. As we delve into the intricate…
Active Altruism: Expanding Our Reach to Connect with More Donors
In the world of blood donation, reaching and engaging donors is an ongoing challenge. As demographics shift and consumer behaviors evolve, blood centers must adapt their strategies to maintain a…
Data & Research
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Media & Communications
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Creating a Successful College Blood Drive Plan: Lessons from the Trenches
In the high-stakes world of blood donation marketing, success isn’t just measured in pints—it’s measured in lives saved. As we dive into the intricacies of organizing blood drives on college…
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
How Community Leaders Can Amplify Our Voice: Breaking Through the White Noise
In the bustling world of healthcare and humanitarian efforts, one organization stands out for its innovative approach to community engagement. The New York Blood Center Enterprises (NYBCe) and its divisions,…
Webinars
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Gratitude in Action: Celebrating Blood Donors and Developing Strategic Partnerships
During National Blood Donor Month2025, we honored blood donors and celebrated the influences that make our life- saving work possible. Hear from blood centers on unique ways they recognize the…
2024 International Showcase
Topics and speakers include: The “License to Save Lives” campaign, low-budget but highly effective “guerrilla” marketing strategy that resulted in a 20 percent increase in new donors. Eva Petra Gómez…
Recruit, Retain, & Realize the Impact
This webinar discussed targeted tactics recently used in the industry and the observed results. Some tactics that were discussed are recruitment and retention of first-time donors, the use of AI…
ADRP Insights
ADRP Insights are multi-faceted resources developed by ADRP that consolidate diverse content on specific topics to provide an industry-wide perspective.
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
Vein to Vein: A High School Biology Education Program
How can we ensure that blood is available for all those in need and create a safe and sustainable blood supply for our nation? The effort starts with you. Throughout this…
External Social Science Research
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Staff perspectives on barriers and enablers to implementing alternative source plasma eligibility criteria for gay, bisexual, and other men who have sex with men
Authors Gisell Castillo, Elisabeth Vesnaver, Emily Gibson, Terrie Butler-Foster, Mindy Goldman, Nolan E. Hill, Andrew Rosser, Don Lapierre, Kyle A. Rubini, Richard MacDonagh, Glenndl Miguel, Amelia Palumbo, Paul MacPherson, Taylor…
What would it take to convince you to donate? A survey study of the relationship between motivators, barriers, and payment for whole blood, plasma, and platelet donation
Authors Christopher R. France, Janis L. France, Lina K. Himawan Abstract Background With growing discussion about blood donor remuneration, the present study examined the level of payment that may be…
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All Donor Recognition Resources
Explore our complete collection of resources, including case studies, research data, social media content, webinars, toolkits, and ADRP Insights, all conveniently accessible in one comprehensive category.
Creating a Successful College Blood Drive Plan: Lessons from the Trenches
In the high-stakes world of blood donation marketing, success isn’t just measured in pints—it’s measured in lives saved. As we dive into the intricacies of organizing blood drives on college…
Fostering Volunteerism: A Catalyst for Community Transformation
In an era where individualism often takes center stage, the power of collective action through volunteerism remains a beacon of hope for societal progress. As we delve into the intricate…
Active Altruism: Expanding Our Reach to Connect with More Donors
In the world of blood donation, reaching and engaging donors is an ongoing challenge. As demographics shift and consumer behaviors evolve, blood centers must adapt their strategies to maintain a…
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