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Featured Resources
Discover our handpicked selection of resources, showcasing the most impactful and timely materials on this topic.
We Are Blood Universal Donors Club
We Are Blood built a program called Universal Donor Club (UDC) to encourage O Negative community members to become donors and commit to making multiple donations per year. This resource…
Donor Center of Tomorrow (DCOT): Transforming the Blood Donation Experience
Learn how Gulf Coast Blood listened directly to donors and is reimagining how centers are designed, staffed, and standardized to build the Donor Center of Tomorrow (DCOT.)
Donating blood in a team: Investigating social factors as predictors and outcomes of a positive team experience
Abstract Background: Social connections are crucial in blood donation, with positive social influences providing valuable information and serving as motivation to donate. Australian Red Cross Lifeblood’s group donation program, Lifeblood…
Case Studies
Explore our comprehensive collection of case studies, offering real-world insights and practical solutions.
We Are Blood Universal Donors Club
We Are Blood built a program called Universal Donor Club (UDC) to encourage O Negative community members to become donors and commit to making multiple donations per year. This resource…
Donor Center of Tomorrow (DCOT): Transforming the Blood Donation Experience
Learn how Gulf Coast Blood listened directly to donors and is reimagining how centers are designed, staffed, and standardized to build the Donor Center of Tomorrow (DCOT.)
Creating a Successful College Blood Drive Plan: Lessons from the Trenches
In the high-stakes world of blood donation marketing, success isn’t just measured in pints—it’s measured in lives saved. As we dive into the intricacies of organizing blood drives on college…
Data & Research
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Donor Center of Tomorrow (DCOT): Transforming the Blood Donation Experience
Learn how Gulf Coast Blood listened directly to donors and is reimagining how centers are designed, staffed, and standardized to build the Donor Center of Tomorrow (DCOT.)
Media & Communications
Explore our collection of social media resources, including best practices, engagement strategies, and content ideas.
Creating a Successful College Blood Drive Plan: Lessons from the Trenches
In the high-stakes world of blood donation marketing, success isn’t just measured in pints—it’s measured in lives saved. As we dive into the intricacies of organizing blood drives on college…
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
How Community Leaders Can Amplify Our Voice: Breaking Through the White Noise
In the bustling world of healthcare and humanitarian efforts, one organization stands out for its innovative approach to community engagement. The New York Blood Center Enterprises (NYBCe) and its divisions,…
Webinars
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Gratitude in Action: Celebrating Blood Donors and Developing Strategic Partnerships
During National Blood Donor Month2025, we honored blood donors and celebrated the influences that make our life- saving work possible. Hear from blood centers on unique ways they recognize the…
2024 International Showcase
Topics and speakers include: The “License to Save Lives” campaign, low-budget but highly effective “guerrilla” marketing strategy that resulted in a 20 percent increase in new donors. Eva Petra Gómez…
Recruit, Retain, & Realize the Impact
This webinar discussed targeted tactics recently used in the industry and the observed results. Some tactics that were discussed are recruitment and retention of first-time donors, the use of AI…
ADRP Insights
ADRP Insights are multi-faceted resources developed by ADRP that consolidate diverse content on specific topics to provide an industry-wide perspective.
We Are Blood Universal Donors Club
We Are Blood built a program called Universal Donor Club (UDC) to encourage O Negative community members to become donors and commit to making multiple donations per year. This resource…
Donor Center of Tomorrow (DCOT): Transforming the Blood Donation Experience
Learn how Gulf Coast Blood listened directly to donors and is reimagining how centers are designed, staffed, and standardized to build the Donor Center of Tomorrow (DCOT.)
ADRP Insights: Innovative Strategies for Blood Donor Recruitment and Retention E-Book
Blood donation is a critical lifesaving act that impacts countless lives every day. However, blood centers across the globe face increasing challenges in recruiting and retaining donors. This e-book explores…
External Social Science Research
Explore a diverse collection of open access and member-only social science research from think tanks, government agencies, non-profits, and more.
Donating blood in a team: Investigating social factors as predictors and outcomes of a positive team experience
Abstract Background: Social connections are crucial in blood donation, with positive social influences providing valuable information and serving as motivation to donate. Australian Red Cross Lifeblood’s group donation program, Lifeblood…
Incentives for plasma donation
Authors Elena Koch, Antonia Leiße, Besarta Veseli, Johannes Jensen, Marloes Spekman, Eva-Maria Merz, Edlira Shehu, Jean-Baptiste Thibert, Antoine Beurel-Trehan, Marion Leblond, Martin Oesterer, Philipp Kluge, Donata Forioso, Michel Clement Abstract Background and Objectives This work provides an overview of the incentives used for…
Using competition for plasma donor recruitment and retention: An Australian university case study
Free reading access to article in link provided Authors Jack Bryant, Torres Woolley, Tarun Sen Gupta, Kathleen Chell Abstract Background and Objectives Using evidence from one Australian university’s participation in the Vampire Cup…
All Donor Recognition Resources
Explore our complete collection of resources, including case studies, research data, social media content, webinars, toolkits, and ADRP Insights, all conveniently accessible in one comprehensive category.
How to Get the Most out of Donor Promotions and Incentives
While our mission is to provide life-saving blood donations to patients, we all know what a difficult task that can be. Many times our donors have an altruistic attitude about…
Strategies to Offset Donor Recruitment Challenges
MVRBC uses data from Terumo’s KPI Dashboard to drive efficiencies in collection of apheresis products, including platelets collected vs. offered. Dashboard review shows us what sites are doing well and…
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