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Public Awareness Partner Program

Started in 2022, the ADRP and the Public Awareness Committee, ADRP Board, ABC President,  will collaborate with interested industry partners and other organizations in addressing public awareness of the need for ready blood supply. Joint efforts including asset creation, national partnerships, and potential research projects.

The partner program was designed to bring together like-minded individuals and organizations committed to making a difference in the lives of those who need blood to share thoughts, ideas, and opportunities for the future.

To harness the collective passion of these individuals and businesses, ADRP created the Partner program as a forum for the sharing of insights, ideas, information, and resources to better amplify the universal message to donate blood through partnership and collaboration. To learn more, please contact Carla Peterson, Executive Director, ADRP. 



Marketing Resources


ADRP offers a number of free toolkits and other resources that are free to download and use, including: 

U.S. Blood Donation Statistics and Public Messaging Guide, which features over 40 verified statistics from published research. 

Designed for blood centers, media, and anyone who is generally interested in the current state of blood donations and utilization, this guide is the first of its kind designed to provide the latest look at America’s blood supply and its donors. It uses data curated from published research, credible public sources, and input from industry experts. We encourage readers to use the editable social media graphics contained in this guide that highlight the 13 of the most widely used statistics. This guide will be updated annually to reflect the latest statistics.



 National Blood Donor Month toolkit, which includes  access More Than 100 social media images and suggested draft posts.

We make thanking blood donors and encouraging more people to give blood easy, with more than 100 social media images pre-sized for social media sites and ready to post. Our toolkit also includes draft social media texts and hashtags to help get your content seen by everyone taking part in this important month.



Turn Your Day Around public service announcement, which includes high-quality full production commercial, with audio files; a toolkit on how to add your logo to the video, upload to YouTube, your website, and social media outlets, and how to run a digital media ad; social media graphics in English and Spanish; and template letters to use with local representative and with broadcast stations to run the PSA.

Have you ever had a bad day? You know the one where you need more donors, blood drives are canceled, the weather is rainy, and hospitals call for more blood you may not even have. We’ve all had those days. Our donors have bad days too, and we can be the solution to turn their day around. Through a grant from Terumo Blood and Cell Technologies, ADRP is releasing the the first of many educational videos and resources. Video and graphic files are too large to post here, they are all hosted in a Google drive. If you are unable to access the drive, please contact


Vein to Vein: The Science of Blood Donation high school biology education program, which includes a teacher preparation guide, student education video, facts, glossary, student activities, career exploration opportunities, and more.

Throughout this program, we have included references to the Next Generation Science Standards, the latest in the field, making it easier for educators to fulfill requirements and complete lesson plans. Through this program, students will develop leadership skills and a growing interest to support our nation’s blood supply. If you are an educator, this is a turn-key resource for you to implement immediately. We encourage you to work with your local blood center and your school's representative for blood drives when implementing this program.



MEmber Exclusive content 

ADRP members receive unlimited access to our members-only online resource library, your go-to hub for the latest toolkits, trends, and best practices in the world of professional development. This includes toolkits on key priorities like the importance of blood donationChildhood Cancer Awareness MonthSickle Cell Disease Awareness Month, vCJD, World Sickle Cell Awareness Day, and more. Not a member? Learn about joining ADRP today!

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ADRP: The Association for Blood Donor Professionals is a 501(c)6 non-profit organization.

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