The Association for Blood Donor Professionals
How NHS Blood and Transplant solved the O- problem
Jon Latham, Associate Director of Donor Relationships
Two years ago National Health Service Blood and Transplant, of Great Britain was facing the perfect storm of increasing O- demand, a declining O- donor base, a deteriorating session experience, and an over-reliance on new donor recruitment.
Join us as Jon takes you through the turnaround plan which saw a significant increase in the donor base, a reduction in the reliance on new donors, a higher level of donor satisfaction, all brought in with a lower cost base.
Some of you will remember Jon as the creator and organizer of the World Missing Type Campaign in 2016. He is now back to present the latest campaign around building a long term strategy for delivering hospital requirements for O- (and in the future other key priority blood groups)
Jon has spent 10 years delivering blood donation strategies for NHS Blood and Transplant and is the associate director in charge of donor relationships. Prior to joining the organization he ran marketing epartments for some of the largest PLCs in the UK (Legal and General, Sainsbury’s, Royal Automobile Club, EGG, Abbey National, Norwich Union). In the middle of his corporate career he took three years out to start his own gaming company buying online games in South Korea and distributing them to the American and European markets.
Outside of work Jon loves to travel with his wife Liz with a month holiday in Japan being the highlight this year.
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