Join us as we discuss the ins and outs of antibody testing, what is the future of testing and ideas for key messaging to donors for this offering.
We will be joined by Rita Reik, MD, Chief Medical Officer at America's Blood Centers along with Heather Moulder, Director of Marketing and Public Relations at The Blood Connection.
Dr. Reik will review the current state of antibody tests in the marketplace.
Heather will cover The Blood Connection's antibody testing program, including the marketing efforts deployed, success and challenges faced through the roll out of this program.
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