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ADRP Pre Conference Session: Addressing Donor Recruitment Challenges – Engaging with Zillennials

  • Tue, August 17, 2021
  • 9:00 AM - 10:30 AM (CDT)
  • Kansas City Marriott Downtown
  • 0


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Sponsored by: 


A challenge that is top-of-mind for many blood centers is how to attract and retain younger generations of donors. Abbott is on a mission to do just that, helping create a more diverse and sustainable blood and plasma supply for years to come. Discover how we uncovered donor motivations and leveraged insights from a primary market research study to create a movement around blood and plasma donation in the U.S. with Millennials and Gen-Z. And we’re just getting started.

Breakfast will be provided.

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ADRP: The Association for Blood Donor Professionals is a 501(c)6 non-profit organization.

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