A challenge that is top-of-mind for many blood centers is how to attract and retain younger generations of donors. Abbott is on a mission to do just that, helping create a more diverse and sustainable blood and plasma supply for years to come. Discover how we uncovered donor motivations and leveraged insights from a primary market research study to create a movement around blood and plasma donation in the U.S. with Millennials and Gen-Z. And we’re just getting started.
Breakfast will be provided.
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