Educating & Empowering Blood Center Professionals Worldwide

ADRP Pre Conference Session: Addressing Donor Recruitment Challenges – Engaging with Zillennials

  • Tue, August 17, 2021
  • 9:00 AM - 10:30 AM (CDT)
  • Kansas City Marriott Downtown



Sponsored by: 


A challenge that is top-of-mind for many blood centers is how to attract and retain younger generations of donors. Abbott is on a mission to do just that, helping create a more diverse and sustainable blood and plasma supply for years to come. Discover how we uncovered donor motivations and leveraged insights from a primary market research study to create a movement around blood and plasma donation in the U.S. with Millennials and Gen-Z. And we’re just getting started.

Breakfast will be provided.

© 2021 ADRP    All Rights Reserved. 

ADRP, an International Division of America's Blood Centers, is a 501(c)6 non-profit organization.

1717 K St NW, Suite 900, Washington, DC  20006      |     Tel: (202) 393-5725     |     Fax: (202) 899-2621

Powered by Wild Apricot Membership Software