DR. ALONZO KELLY
A dynamic Executive Coach, Professor, 3x Best Selling Author, Radio Host, and Founder of Kelly Leadership Group. Alonzo Kelly has gained international and global attention as a premier consultant and strategist. Alonzo is recognized as one the nation’s leading experts on leadership development, strategic thinking, planning, and acting which results in individual and organizational goal achievement.
|11:00 am|| Welcome and Overview
||Amanda Farrell, ADRP President|
|11:05 am - 12:00 pm||
Creating a Culture Where Everyone Feels They Belong
|Dr. Alonzo Kelly, Kelly Leadership Group|
|12:15 - 1:00 pm||
FDA Perspectives and Data That Matters
Dr. Marks will delve into the evidence-based process behind this shift and shed light on the opportunities and practical implications of implementing this new guidance. Dr. Gorlin will explore the intersection of data, inclusivity, and ensuring a sustainable blood donation ecosystem. This session will dive into the key data sources that have paved the way for the FDA's shift toward individual donor assessments, eliminating exclusionary practices based on sexual orientation. Engage in a dynamic Q&A session and learn more about the data shaping the future of blood donation.
|Peter Marks, PhD, Director of the Center for Biologics Evaluation and Research, FDA; Jed Gorlin, MD, ABC Chief Medical Officer|
|1:00 - 1:30 pm||
|1:30 - 2:30 pm||
What Does the Change Mean to the LGBTQ+ Community? Connect With Your Local LGBTQ+ Community
Join us for an insightful session as we delve into the significance of the FDA's recent guidance on individual donor assessments and its profound impact on the LGBTQ+ community. This session aims to explore the implications of this change, including for those on PrEP and PEP, discuss the historical context, and where we go from here as we continue creating a more inclusive and equitable blood donation system.
Corey Prachniak-Rincón, Director of Health Equality, CenterLink; Sarah Warbelow, Legal Director, Human Rights Campaign
|2:45- 3:45 pm||
Preparing Your Organization for Change
Join us for an enlightening panel discussion that delves into the intricacies of blood donation and explores the challenges encountered along the way. A panel of experts, representing various departments such as collections, recruitment, marketing, and human resources, will share their valuable insights on preparing blood centers for change, navigating the complexities surrounding recent deferral challenges, and discussing effective strategies to manage them. This session aims to provide real-world strategies to help blood centers increase community engagement, optimizing recruitment efforts, and fostering long-term donor relationships.
Brittany Sigel, Sr. Director of Donor Recruitment, Vitalant; Andrea Sign, Director of Marketing, Communications and Donor Relations, Carter BloodCare, and Liz Parker, Manager of Donor Services Training, Versiti
|3:50 - 4:05 pm||
Closing: Available Resources for Your Center
Learn about the comprehensive range of resources available to help blood centers effectively communicate recent changes in blood donor deferral policies.
|Theresa Pina, Gulf Coast Regional Blood Center|
|11:00 am - 12:00 pm||
When the Sky Doesn't Actually Fall!
Hear a variety of case study and interactive discussion on implementing individual donor assessments. This session aims to help blood centers forecast the impact of recent donor deferral changes on donor engagement. Learn from peers abroad who have successfully navigated these shifting dynamics and gain valuable strategies to optimize donor participation. Don't miss this opportunity to stay ahead of the curve and enhance your blood center's donor engagement efforts.
|Sarah Diina, Senior Director, Marketing and Community Development, ConnectLife; Sheila O'Brien, PhD, Associate Director, Epidemiology and Surveillance, Canadian Blood Services|
|12:15 - 1:15 pm||
Understanding Youth Health BehaviorUnderstanding the behaviors of young donors is crucial for blood centers as they seek to engage them and increase recruitment and retention. This session will provide a deeper understanding of donor behavior and preferences through the latest research, enabling blood centers to tailor messaging and outreach efforts effectively.
Victoria Baum, MPH, LMSW, Research Assistant, Cornell University
|1:15 - 1:45 pm||Break|
|1:45- 2:45 pm||
Managing Tough Conversations
Are you ready to tackle tough conversations in a politically charged environment? Join us for an exciting session where we'll equip you with the essential techniques for navigating these challenging interactions offline and online. You'll explore the art of active listening, empathetic communication, and conflict resolution strategies, all of which will help you to resolve difficult conversations that may arise during your work with donors. By the end of the session, you'll have practical tips and tools that you can use to maintain a positive donor experience.
|Tony Morrison, Senior Director of Communications, GLADD|
|3:00 - 3:55pm||
How Do Other Industries Thrive in Times of Change
Join us for a captivating final keynote address and discover how various industries have embraced change and thrived in the face of adversity. This session will inspire us to think creatively, challenge the status quo, and apply these lessons to the blood donation industry. Together, we can unlock new possibilities, drive innovation, and ensure blood centers can thrive in times of change
|Alice Hogg, Global Enterprise Solutions, Meltwater|
|3:55 - 4:00 pm||Closing Remarks||Amanda Farrell, ADRP President